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Logistics Management - March 1, 2004

Cover Story
How Gillette concentrates on the customer

Two years ago, Boston-based Gillette Co. re-engineered its internal processes and organizational structure to focus on bringing value to its customers. "We oriented ourselves around the 'value chain' that starts and ends with the product on the shelf," says Mike Duffy, Gillette's vice president, North America Value Chain.



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