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You can’t afford to stop learning

Michael A. Levans, Group Editorial Director -- Logistics Management, 2/1/2009

In his Sage Advice column this month, our good friend Wayne Bourne tackles a topic of vital importance, especially in these trying times (page 44). Bourne declares that companies are forcing managers to trim continuing education/conference travel money from their budgets with little consideration of the overarching benefit these events bring to a logistics and supply chain operation.

“It’s ridiculously short-sighted,” Bourne told me over the phone from a conference in New York. “I’m hearing about companies taking money away from the educational opportunities that will eventually produce solutions to current and future problems. You simply can’t put a price tag on the long-term benefit.” I couldn’t agree more. Shippers may need to “go to the mattresses” this year and Bourne offers a few weapons you can use to help in the battle.

And while travel might be tight, we know for certain that continuing education continues to be top of mind for logistics and supply chain managers who are eager to secure and advance their positions on the corporate ladder. This is supported in the findings of our 2009 Salary Survey that you’ll see in our webcast next month, as well as in our growing attendance figures for our online conferences over the past year.

In fact, I was joined by more than 650 shippers at the end of January for our hour-long 2009 Logistics Outlook webcast—attendees and panelists are still engaged in online discussions that spun off of the event, a terrific indication of our reader’s increased desire to learn. The event is now available on-demand, so if you missed the live version, drop in at logisticsmgmt.com/outlook09.

With demand for education at an all time high and travel money scarce, we’ve decided to take the next logical step in our online educational offerings. This month we officially launch “Transportation, Logistics, and the Law,” an online course based on Bill Augello’s landmark textbook that explains the laws governing transportation. The course is taught by Brent Primus, an attorney and dear friend who made a promise to Augello just before his passing that he would carry on his transportation law teachings.

“Transportation, Logistics, and the Law” is essentially Augello’s renowned day-long course that covers limits of liability for cargo loss and damage, insurance, contracts, bills of lading, freight charges, and billing disputes among other often misunderstood and costly concerns. And since the entire course rolls out in six hours of video, we’ve edited it down into nine chapters that you can digest at any time, anywhere.

So, if you’re negotiating carrier contracts, filing claims, or paying freight bills, this course is an essential resource. And just think, you won’t have to pack any bags or stuff yourself on a plane. All you’ll need is web access and a healthy desire to take one step up the corporate ladder. Go to logisticsmgmt.com/law for a free preview of what you’ll learn.

Comments? E-mail me at michael.levans@reedbusiness.com

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