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Top 50 Trucking Companies Special Report: Excellence in Motion

The nation’s top trucking companies are traveling different paths to meet shippers’ needs now and in the future.

By John D. Schulz, Contributing Editor -- Logistics Management, 4/1/2007

Why is it that certain trucking companies, in a time of rising costs for everything from fuel to drivers, are consistently able to deliver top-flight, innovative services and still turn a profit?

Carrier executives say it’s their laser-like focus on meeting shippers’ needs—both now and into the future—that drives their operations. Whatever the current crisis of the moment, and the notoriously cyclical trucking industry never lacks for those, successful carriers are able to look beyond and stay on top in the customer service game.

If there is one commonality among successful, profitable trucking companies in 2007, it is their ability to change. Long unshackled from the regulated mindset of the pre-1980 era, today’s trucking leaders say they are in it for the long haul–literally.

“Our former president, Don Schneider, used to have a saying–that we’re built to last,” says Mark Rourke, president of truckload for privately held Schneider National, the nation’s second-largest TL carrier with more than $3.5 billion revenue last year. “I like to think that we are. That means going wherever the customer needs us, whether it’s international, intermodal, or more timely deliveries over the road.”

The most successful carrier executives are able to look at their competition every day on any interstate. But to them, trucking is more than going from simply Point A to Point B. It’s a commitment to stay on top of shipper needs no matter the current fiscal environment.

“If we take care of our employees, they will take care of the customer—and the bottom line will take care of itself,” says David S. McClimon, president of Con-way Freight, whose parent company earned $265.2 million last year on $4.22 billion revenue.

Doug Duncan, president and CEO of FedEx Freight (FEF), says it’s easy to tell which trucking companies are profitable, and which ones have struggled in their bottom lines over the past year.

“If you went back over past 12 months and looked at all the carriers’ press releases about improving service, giving customers something new, expanding reliability and compared those with the ones who are creating synergies and cutting costs and making everything cheaper, you will see a very bright line with a few carriers on one side and the rest on the other side,” says Duncan.

Schneider National, Con-way, and FEF are clearly among the winners. Privately held Schneider doesn’t disclose exact earnings but it’s widely believed to be solidly profitable while growing its revenue by nearly 10 percent per year. FEF, also growing by double-digits, earned $150 million in its most recent fiscal quarter on just over $1 billion revenue. Con-way, although suffering an uncharacteristic earnings dip last year, is still solidly profitable, as are Old Dominion, Pitt Ohio Express, New England Motor Freight (NEMF), and the Yellow and Roadway units that comprise YRC Worldwide.

Robert A. Davidson, president and CEO of Arkansas Best Corp., parent of the nation’s fifth-largest LTL carrier, ABF Freight System, recently noted that even during a so-so profit year in 2006, ABF excelled in areas important to customers, employees, and the public. For instance, Davidson said ABF’s cargo claims ratio was the best in over 20 years. “Careful cargo handling matters to our customers and we believe we lead the industry in this important measure,” Davidson said.

YES, WE GO THERE

Where are the trucking industry leaders heading as we enter the peak shipping season of 2007? In a word: Everywhere.

Forget the old vertical silos of trucking—TL, LTL, short-haul, regional, interregional. Except for the specialized equipment carriers, chances are your favorite general freight carrier is going anywhere you’re likely to have a distribution center, crossdock, or retail outlet.

Here are some of the latest innovations by top carriers:

  • Schneider National has authority to operate as a domestic carrier in China.

  • LTL giant Con-way now is operating in the truckload and ocean arenas.

  • FedEx Freight is expanding into long-haul national coverage.

  • UPS Freight is moving upscale into logistics and supply chain solutions.

  • YRC Worldwide is pursuing opportunities in next-day and overseas markets.

  • J.B. Hunt is partnering with Matson Navigation Co. to provide guaranteed shipping services from ports in China to Long Beach, Calif.

  • Regional players Old Dominion, Pitt Ohio, Averitt Express, and NEMF are expanding their scope with alliances and other services outside their home regions.

Phil Pierce, Averitt Express executive vice president of sales and marketing. said Averitt is always looking for traditional and non-traditional ways to add value to a customer’s operation. He said that comes from keeping communications lines open, asking for feedback, listening, and reacting. Providing technology that helps customers organize, navigate, and execute all of their shipping functions is now standard among top trucking companies.

The American Trucking Associations’ President and CEO, Bill Graves agrees. “Our companies are as much in the information business as they are in the trucking business,” he said. “We move data as much as we move packages.”

THE NEED FOR SPEED—PLUS RELIABILITY

All shippers want faster delivery. Duncan of FEF quips that nobody asks for second-day delivery anymore. “The only reason they accept second-day is because nobody else is offering it next day,” he says. But Duncan says carriers are not helping meet shipper needs by delivering it on-time one day, and 12 hours late the next. So what’s more important: speed or reliability?

“That’s kind of like asking what’s more important, your heart or your lungs?” quips Pierce of Averitt. “You’ve got to have them both to survive.”

Other carrier chiefs agreed. “Each has its own determination of value with the customer,” Con-way’s McClimon said. “But the reality is you need to have both. It doesn’t do much good if you deliver 800 miles next-day today, but miss tomorrow.”

Duncan whittles FEF’s success to eight words: “We have to service the customer’s supply chain.” He said there are two fundamentals—“absolute on-time reliability and visibility.”

UPS Freight President Gordon Mackenzie says carriers no longer can make a choice between speed and reliability as they are both intertwined in customer service. Bottom line: carriers need both, and at a fair price.

“You can’t really separate speed from reliability anymore,” Mackenzie says. “We could establish a 15-day standard on a particular lane and be extremely reliable, but we wouldn’t have much demand for that service. Similarly, performing only 50 percent of the time on a next-day lane gets you the same result—a dissatisfied customer. So they’re inseparable.”

Another way to look at it: “In today’s world, speed is a given,” Averitt’s Pierce said. “If you’re not strong in next-day and two-day lanes, you’re not even invited to the table. Reliability is the differential—it’s what sets you apart to earn the business, and it’s what keeps the business.”

PROVIDING THE PERSONAL TOUCH

Jon Shevell, vice chairman of Northeast regional giant NEMF, says that as rival carriers get swallowed up by multi-billion-dollar corporations—sometimes the shipper gets lost in the shuffle.

“You always have to remember the shipper comes first,” Shevell says. “We pride ourselves in being a family-owned company that never forgets a customer’s first name.”

But Shevell emphasized that shippers have to remember that this top-notch service comes at a price. Because of industry consolidation and bankruptcies, shippers no longer have extra capacity to spare.

“The days of just haggling over price are over,” Shevell said. “If shippers want good, consistent, on-time service with guarantees of capacity and deliveries, they’re going to have to pay for it.”

Even giant corporations remember details about customer. At UPS Freight, part of UPS’s $8 billion supply chain solutions and freight unit, Mackenzie says its 16,700 employees can provide “one-to-one service to our customer, doing the little things that customers appreciate.”

Mackenzie adds that company surveys show our customers appreciate the flexibility of our employees in solving their problems.

“In a service industry such as ours, our employees are a key to differentiating us from other companies,” Mackenzie says.

Pierce said Averitt recognizes it’s in the service business, not the transportation business. “Trucks, planes, ships, and trains don’t move freight,” he said. “People do. That principle is the foundation for everything we do.”

HAULING INTO THE FUTURE

So what will these companies look like five or 10 years from now? “Bigger, for one,” Mackenzie said. “We’ll have even better coverage than what we have today. Even better service quality than what we have today. Our information tools will be more robust.”

To the same question, Averitt’s Pierce replied: “I can’t tell you what it will look like, but I can tell you what it won’t look like. We will not have become stagnate. We will keep adapting to meet needs of customer, wherever that takes us.”

Schneider National’s Rourke predicts a growing trend toward more rapid replenishment of inventory. Now common in the automotive sector, Rourke says that trend will spill over to retail and other industries.

FedEx Freight’s Duncan says trucking will become more global as supply chains are stretched further.

Davidson of ABF said efficiencies will continue to be squeezed out of all carriers’ operations. ABF offers long-haul, national coverage with a unionized work force that still is able to compete on price in nearly every lane through a system that covers the country with a network of fewer terminals than its competition.

Con-way’s McClimon predicts more integrated networks of TL, LTL, and international operations. “They will provide global services that are truly seamless and direct, with no hand-offs out of a single system.

“This integration of networks across modes is the way of the future,” Con-way’s McClimon concludes. “It will be the linchpin for expanding service options that customers are only dreaming about today.”

Top 50 For-Hire Carriers - Less-than-truckload


Rank Company 2005 Revenue (000) 2004 % Change
1 YRC Worldwide 8,741,600 6,767,500 29.2
2 FedEx Freight 3,645,000 3,217,000 13.3
3 Con-way Freight 2,816,647 2,532,201 11.2
4 UPS Freight 1,900,000 1,647,461 15.3
5 ABF Freight System 1,709,000 1,585,400 7.8
6 Estes Express Lines 1,388,348 1,003,651 38.3
7 Watkins Motor Lines 1,108,058 1,162,990 -4.7
8 SCS Transportation 1,098,031 982,270 11.8
9 Old Dominion Freight Line 1,061,403 824,051 28.8
10 Averitt Express 843,700 704,233 19.8
11 R+L Carriers 758,000 710,000 6.8
12 Southeastern Freight Lines 649,601 565,186 14.9
13 Lynden Inc. 600,000 450,000 33.3
14 TransForce Income Fund 522,580 451,945 15.6
15 AAA Cooper 496,857 447,136 11.1
16 CenTra Inc. 456,000 434,000 5.1
17 Central Freight Lines 372,140 386,601 -3.7
18 Vitran Express 352,693 303,017 16.4
19 New England Motor Freight 348,000 319,000 9.1
20 Roadrunner Dawes Freight Systems 345,162 335,971 2.7
21 Forward Air Corp. 320,934 282,197 13.7
22 Pitt Ohio Express 237,900 221,752 7.3
23 A. Duie Pyle Cos. 176,970 168,062 5.3
24 PJAX Freight System 164,222 149,982 9.5
25 Milan Express 163,000 141,000 15.6

Top 50 For-Hire Carriers - Truckload


Rank Company 2005 Revenue (000) 2004 % Change
Source: Transport Topics (American Trucking Associations)
1 Swift Transportation Co. 3,197,455 2,826,201 13.1
2 Schneider National 3,145,000 2,875,000 9.4
3 J.B. Hunt Transport Services 3,127,900 2,786,200 12.3
4 Landstar System 2,517,828 2,019,936 24.6
5 Werner Enterprises 1,971,847 1,678,043 17.5
6 U.S. Xpress Enterprises 1,164,232 1,105,656 5.3
7 Crete Carrier Corp. 925,870 820,636 12.8
8 CRST International 732,578 617,627 18.6
9 NFI Industries 64,577 603,307 6.7
10 Covenant Transport 643,054 603,622 6.5
11 Knight Transportation 566,813 442,288 28.2
12 Interstate Distributor Corp. 557,056 433,505 28.5
13 Universal Truckload Services 531,339 362,000 46.8
14 Anderson Trucking Services 525,368 422,718 24.3
15 Heartland Express 523,793 457,086 14.6
16 TransForce Income Fund 506,402 300,038 68.8
17 Day & Ross Transportation Group 495,868 365,216 35.8
18 Dart Transit Co. 482,909 404,159 19.5
19 USA Truck 439,703 363,105 21.1
20 Celadon Group 436,763 397,923 9.8
21 Gainey Corp. 425,120 365,000 16.5
22 Contract Freighters Inc. 407,701 400,400 1.8
23 Mercer Transportation 377,060 293,660 28.4
24 P.A.M. Transportation Services 360,880 325,066 11.0
25 Contrans Income Fund 318,587 267,463 19.1


Truckers pay attention to retentionThe truckload (TL) sector of the U.S. trucking industry struggles with an average driver turnover of 123 percent, according to the American Trucking Associations. Simply put, for a company not growing at all, it must hire 123 drivers a year for every 100 drivers it uses.
At Schneider National, the nation’s second-largest TL carrier, driver turnover is less than half the industry average. That’s no accident, officials said. The company works hard every day to create an environment that creates mutual trust and respect for its $60,000-a-year drivers.
“We approach the driver issue a little differently than our competitors,” said Mark Rourke, Schneider National president of truckload. “The best driver you have is the one you already have. We put lot of attention on retention aspect. It’s not all about pay and benefits. It’s about respect and treatment and respect. We put a lot of emphasis on that.”
Rourke said the “name of game is predictability” for drivers. They want to know when they’re home and when they’re on the road—in advance. To help with scheduling, Schneider has nearly half its capacity in dedicated arrangements, which provide predictable “loops” of shorter-haul deliveries that get drivers home more often. More than 90 percent of its intermodal dray runs are by company drivers, which helps with predictability.
“Those predictabilities are a significant leverage item on our retention numbers,” Rourke said.
Because of the nature of their networks, LTL carriers don’t experience the same turnover as TL. UPS Freight, for example, hasn’t experienced a significant driver shortage or retention problem like some TL carriers in part because of healthy annual wage and benefit increases.
“Another big plus is that our city drivers are home every night, and we’ve also structured our line-haul network to minimize overnight stays by our road drivers,” UPS Freight President Gordon Mackenzie said. “Because we don’t have a turnover problem, we keep our experienced employees serving our customers. This problem of driver shortages and driver retention is certainly a big issue that companies try to solve— it ultimately affects customer service.”
Averitt Express’ Phil Pierce called his drivers “our most effective ambassadors” and said the company looks for the best candidates and then makes sure it provides them with an environment in which they can succeed. “This environment hinges on respecting them, listening to them, and making sure we’re focused on their quality of life—especially their home time,” he said. “Several years ago, somebody in our industry said, 'He who has the drivers wins.’ That’s still true today.”
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