Brawny, but not too big

Mid-sized trucks have a lot to offer shippers that need heavy-duty capacity for shorter hauls.

By Staff -- Logistics Management, 4/1/1998

Mid-sized trucks are designed to provide shippers with the best of both worlds. Vehicles in classes 5, 6, and 7, which have gross vehicle weight ratings (GVWRs) between 16,001 and 33,000 pounds, can handle plenty of weight while offering maneuverability and durability in short- and medium-range service.

Typical applications for these mid-sized workhorses include construction, utility work, food and beverage hauling, retail distribution, and direct consumer deliveries. Because they are so maneuverable, they are particularly popular in urban and suburban settings. They also have gained market share because they offer car-like comfort, are easy to drive, and generally are available with automatic transmissions.

Medium-duty trucks are available in both cab-over and conventional styles, depending on the manufacturer. A 1997 study of 2,600 owners of Class 5, 6, and 7 trucks conducted by research firm J.D. Power and Associates indicated that satisfaction levels for owners of medium-duty cab-over trucks was rising. Overall, satisfaction with the product (including vehicle performance, interior, and downtime) and with dealer service rose by 13 points compared with last year's survey. Researchers attributed this improvement to the introduction of new models and the redesign of existing models. Respondents with conventional mid-sized trucks, by contrast, reported declining satisfaction due, in part, to aging fleets and few recent product changes.

For anyone in the market for mid-sized trucks, these versatile vehicles offer a wide variety of exterior and interior styles, chassis specifications, and applications. Here is a brief look at some of the popular models on the market today. For more information on any of these products, circle the corresponding number on the Reader Service card in this issue.