Brawny, but not too big

Mid-sized trucks have a lot to offer shippers that need heavy-duty capacity for shorter hauls.

By Staff -- Logistics Management, 4/1/1998

Sterling Truck Corp., a subsidiary of Freightliner Corp., is the newest entrant in the medium- and heavy-duty truck market. The company, which took over models previously manufactured by Ford, says it will distinguish itself by offering highly customized vehicles and a higher level of customer support than has been available for the vocational truck market to date. This market includes construction applications, distribution of bulk and dry products, and urban services, such as municipal and utility applications.

Sterling now produces an improved version of Ford's Class 7-8 low cab-forward Cargo. The Cargo offers buyers toughness, versatility, and a comfortable ride in a shorter overall length than a conventional truck, says the maker. The SC7000 model is available with GVWRs between 25,000 and 35,000 pounds. A 53-inch axle setback, power steering, and improved visibility make the Cargo ideal for tight quarters. The cab easily holds three people, with a high-turnover ventilation system ensuring their comfort. The cab itself is constructed of welded, galvanized steel and is reinforced at critical stress points to increase structural rigidity. Other special features include an electrical system designed to easily connect with body installations without splicing; a Cummins six-cylinder, turbocharged engine with up to 210 horsepower; and an available exhaust brake to supplement braking capacity.