FedEx and France launch initiative to promote French trade

Staff -- Logistics Management, 6/29/2006

MEMPHIS—FedEx Express, a subsidiary of FedEx Corporation, and the French Office of Economic and Commercial Affairs (FOECA), have teamed up in an effort to strengthen trade and investment between France and the United States.

The FedEx role in the initiative will be to generate awareness among its customers about the benefits of the FOECA export assistance network present in six cities within the U.S.—Atlanta, Chicago, Houston, New York, San Francisco, and Washington, D.C.

The initiative also includes joint export promotion that links customer seminars, sales force training, and direct marketing campaigns.

Through the alliance, U.S. and French businesses will have increased opportunities to find international buyers and receive the training and assistance necessary to enter new markets.

FedEx developed a similar alliance in 2004 with the U.S. Department of Commerce Commercial Services to promote U.S. small business exports through marketing and educational programs.