Global logistics: SEKO launches new unit to focus on EMEA region
Jeff Berman, Group News Editor -- Logistics Management, 8/12/2008
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SEKO said this new unit, will be dedicated to handling all supply chain activity and pricing to and from China—including Hong Kong—Europe, the Middle East, and Africa. It added that the company expects SEKO Synergy Ltd. to provide a significant bump in SEKO Hong’s European business and buying power and provide a more concentrated joint effort with SEKO Synergy in growing SEKO’s market share throughout the EMEA. It also said that SSGC will benefit from SEKO Synergy’s retail experience and deliver retail services, including origin logistics and direct-to-store fulfillment deliveries via its proprietary Web-based platform.
SEKO Vice President of International Operations Randy Sinker told LM that this effort had been planned within the past year and that there were various reasons for launching it.
“The SEKO offices in Hong Kong and China have historically focused primarily on the Asia to U.S. trade lanes, servicing U.S. customers with imports, PO Management and Vendor Management,” said Sinker. “With this new integrated office alignment, we now have a dedicated staff in China to focus on these trade lanes for SEKO customers in Europe as well. Our continued expansion in Europe drove the decision to focus on these trade lanes.”
And as SSGC focuses on the Asia to Europe trade lanes, our customers in Europe will benefit with improved customer service and more economical shipping outcomes and greater expertise in the trade route, said Sinker. He also explained that SEKO customers in Europe within the fashion and retail vertical markets will benefit the most as many of their products come from the Asian Pacific region.
In terms of the competitive advantages this new operation may provide for shippers, Sinker said that SEKO continues to differentiate itself from the other mid-sized 3PLs by continually expanding its global reach to expanding marketplaces throughout the world with its “global reach and local control” business model.
SEKO goes live in Scotland: SEKO also recently announced it has opened a new facility in Scotland, which will provide various services, including import and export trade and customs brokerage. Located between Glasgow and Edinburgh, Scotland, It will serve the entire country from Glasgow and surrounding areas and act as a sales support and services center for the SEKO Global Logistics Network.
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