ABF extends west coast reach with service expansion
March 08, 2011
Freight transportation services provider ABF said this week it has rolled out its RPM service to the western one-third of the United States.
RPM is short for ABF’s Regional Performance Model, which is a parallel regional and national service first introduced in 2006 on the eastern seaboard and it then introduced it to the eastern two-thirds of the U.S. in 2007. Company officials said this new introduction provides increased shipment velocity to 95 percent of the lanes between major Western markets.
ABF President and CEO Wes Kemp said in a statement that this expansion provides shippers with network coast-to-coast coverage and offers them “common pickup, delivery, sales and customer service capabilities along with the convenience of one carrier seamlessly providing regional and long-haul logistics solutions. And customers do not have to make any special notations on bills of lading to select which network they wish to use.”
Kemp added that this expansion provides shippers with coast-to-coast reach of ABF’s innovative Dual-System Network, which provides regional service in tandem with our best-in-class long-haul service.
Other benefits cited by ABF officials include rapid, dependable regional service in addition to the flexibility, supply chain visibility, careful cargo handling and attentive customer service.
“ABF’s Dual-System Network provides customers the ease of having one trusted partner that can meet all of their shipping needs, regardless of the distance traveled,” ABF Director of Marketing and Public Relations Russ Aikman told LM.
And he also noted that ABF has grown its network and innovative solutions organically, which has allowed the company to fine-tune its model over time so that shippers are not impacted by disruptions that often come with more evasive forms of network design. This calculated expansion has allowed ABF to control costs while also providing shippers with a reliable service they can depend upon, which he said is a competitive advantage.
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