Adopting a Values-Driven Corporate Culture to Create Resiliency

Today's economy serves as a reminder that there are no guarantees in business. Many companies are finding themselves struggling to stay afloat – and many are sinking.

By · January 31, 2013

Today’s economy serves as a reminder that there are no guarantees in business. Many companies are finding themselves struggling to stay afloat – and many are sinking. In better economic days, a company could survive with a moderate profit margin achieved through dedicating attention to its bottom line. However, to be truly resilient through an economic downturn, a company must be based on values, not profit margins. Focusing on values increases performance levels, improves service, reduces employee variability, and supports sustainability. A values-driven culture not only helps a company’s bottom line, but also sets groundwork for establishing a powerful legacy that can have a positive social impact for generations.

Struggling companies may believe that the only way to outlast today’s economy is by having an obsessive focus on the bottom line, thus ignoring their values and creating a profit at all cost. These companies are operating within the first three levels of corporate awareness, as defined by Barrett’s Values Centre, which focus on pursuit of profit, need-based relationships, and day-to-day best practices. In times of financial stability, this might be enough for moderate success. However, for companies aiming to survive through the worst of times and thrive through the best, higher levels of corporate awareness are needed. To reach these levels, companies need a supportive, creative culture of shared values including: strategic alliances with customers and the local community; physical, emotional, mental, and spiritual employee fulfillment; environmental stewardship and sustainability; and long term perspective for improving and empowering future generations.


Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
eBook: Why Multi-Tier Supplier Collaboration is More Important Now
Explore the benefits of supplier collaboration including sharing demand forecasts, faster reactions to demand or capacity changes and well-coordinated product launches.
Download Today!
From the September 2017 Logistics Management Magazine Issue
While Amazon’s recent bid to purchase Whole Foods made mainstream headlines, the e-commerce giant will still need to adhere to time-tested realities. Any way you slice it, the integrated U.S. cold chain requires optimized service from existing ports, 3PLs, cold storage warehousing, transportation providers and high-value vendors.
Improving 3PL Management: Glanbia Adds Muscle to Logistics
Why Retail Supply Chain Transformations Fail - and how to get it right
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
EDITORS' PICKS
26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...

2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...