Apple’s Supply Chain May Steal Developer’s Thunder

This week opens Apple’s annual Worldwide Developers Conference (WWDC) in San Francisco. This is generally a forum to announce new products, but the company is also likely to build upon its recent advances in supply chain visibility

By ·

Apple’s annual Worldwide Developers Conference (WWDC) in San Francisco opened yesterday. This is generally a forum to announce new products, but the company is also likely to build upon its recent advances in supply chain visibility.

Apple has long been highly regarded for its innovative products, which combine advanced functionality, exceptional user experience and attention to detail in design. Cutting-edge products typically require innovative approaches to manufacturing, and Apple is widely considered an industry leader in this arena, a best-of-breed position reflected by its financial might.

At the same time, Apple has topped the rankings in the annual Gartner Supply Chain Top 25 survey - for the seventh year in a row. At the recently concluded “Supply Chain Summit,” Gartner noted that “It’s hard to argue with operations that regularly generate more than $10 billion in cash flow each quarter for existing products, while predictably bringing the next set of innovations to market.”

The most surprising development of late, however, is the praise Apple has received from Greenpeace, which has lauded Apple’s record on the environment. Here’s just part of their ringing endorsement:

Apple’s increased transparency about its suppliers is becoming a hallmark of Tim Cook’s leadership at the company. Apple has flexed its muscles in the past to push suppliers to remove hazardous substances from products and provide more renewable energy for data centers, and it is proving the same model can work to reduce the use of conflict minerals.  Samsung and other consumer electronics companies should follow Apple’s example and map its suppliers, so the industry can exert its collective influence to build devices that are better for people and the planet.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
The Essential Guide to High Value, Low TCO WMS on the Fast Track
A warehouse could become your weakest link if you can’t execute with speed and accuracy. Your bottom line will be negatively impacted, so will your customer’s experience, and they are only one click away from buying from your competitors!
Download Today!
From the November 2017 Logistics Management Magazine Issue
An inside look at how a large pharmaceutical firm transformed its vendor and supplier relationships into true, collaborative partnerships—and greatly strengthened its logistics and supply chain operations in the process.
34th Annual Quest for Quality Awards: 2017 Awards Dinner
Trucking Regulations: Washington U-Turns; States put hammer down
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Logistics Showcase: Rising to the same-day delivery challenge
Today’s delivery puzzles are very different than traditional DC to store or warehouse to DC puzzles. It’s not just the shorter time frame for delivery; the basic requirements are significantly different and more complex as well. In this session you'll learn how to address same day delivery challenges while also driving down costs and increasing customer satisfaction.
Register Today!
EDITORS' PICKS
2017 NASSTRAC Shipper of the Year: Mallinckrodt; Mastering and managing complexity
An inside look at how a large pharmaceutical firm transformed its vendor and supplier relationships...
2017 Alliance Awards: Recognizing outstanding supply chain partnerships
In an era where effective supply chain collaboration is both highly valued and elusive, Logistics...

26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...