Subscribe to our free, weekly email newsletter!


April retail sales are largely flat sequentially but show annual growth, report Commerce and NRF

By Jeff Berman, Group News Editor
May 13, 2014

Retail sales growth in April were largely flattish sequentially while showing annual gains, according to data released by the National Retail Federation and the United States Department of Commerce today.

Commerce reported that April retail sales at $434.6 billion were up 0.1 percent compared to March and up 4.0 percent compared to March 2013, and excluding automobiles, retail and food services sales in April came in at $347.5 billion, which was flat sequentially and up 2.7 percent annually. Total retail sales from February through April are up 3.3 percent annually.

The NRF said that April retail sales, which exclude automobiles, gas stations, and restaurants, were flat on a seasonally-adjusted and sequential basis, while seeing a 4.7 percent unadjusted annual increase.

“Even though retail sales were weaker than anticipated, the fundamentals of the economy, including improving job growth and income gains, remain positive,” NRF Chief Economist Jack Kleinhenz said in a statement. “While the shift in Easter played into the seasonal figures, NRF remains optimistic that retail sales will keep their positive trajectory, albeit in fits-and-starts, in the second quarter.”

As previously reported, with retail sales growth still relatively modest, there still remains a mixed bag of signals and headwinds on the economic front, including a slightly declining unemployment rate, improving consumer confidence data, as well as encouraging automotive sales and housing data and difficult winter weather conditions.

And these things continue to occur, though, against the backdrop of sluggish GDP growth and general uncertainty regarding the economy.

Stifel Nicolaus analyst John Larkin said at last month’s NASSTRAC conference that it is reasonable to expect retail sales to be somewhat tempered as a large amount of U.S. consumers are still recovering from the Great Recession. He supported that thesis by explaining that housing is at about 40-to-45 percent of the peak levels from January 2006, coupled with a year-to-date decline in automobile sales although production is up.

But there are positive signs afloat too.

U.S. consumer confidence is approaching pre-recession levels, according to recent data from the The Nielsen Global Consumer Confidence Index cited in a Reuters report. This index made the case for better times ahead for the U.S. economy based on the following points: an increase in consumers putting more money into savings accounts; a decline in unemployment numbers, and increasing equity and home prices, among others.

Nielsen noted that continued consumer confidence will be contingent on further gains in the labor and housing markets along with sound economic policy.

IHS Global Insight U.S. Economist Kristin Reynolds had a positive spin on April’s retail sales data in a research note.

Retail sales for April coasted along after March jumped more than any month since March 2010,” Reynolds notes. “Pent-up demand from the disruptive winter weather months – January was even weaker than originally thought - was released in March, and April held onto a similar year-over-year pace of 4.0 percent. This is a relatively good report showing that consumers were quick to make up for the shopping they didn’t do in January. Looking ahead, we expect that the improving employment picture and consumer mood at elevated levels will lead to a solid second quarter for retail sales.”

About the Author

Jeff Berman headshot
Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

The high-volume warehouse or distribution center that supports B2B, Omni-channel activities, direct-to-consumer shipments, and the Internet of Things all require a flexible and scalable supply chain in order to function at optimal capacity. The problem is that most of today's supply chains are made up of fragmented silos of information that compromise their ability to compete, be responsive to customer demands or seize new business opportunities.

As customers' demands constantly evolve, transportation and logistics (T&L) operations are being put under growing pressure to offer more efficient delivery services, while not compromising on customer service. Using findings from a research survey conducted among transport and logistics managers around the world, this report explores how a combination of mobile technology implementations for mobile workers, and process re-engineering efforts can elevate operations to the next level.

It's a fact - most best-of-breed WMS providers force you to pay every time you require a system change. Uncover five more dirty secrets many warehouse management systems providers don't want you to know. Download the white paper 5 Dirty Secrets of Warehouse Management Systems to discover these hidden truths and gain valuable information on considerations for evaluating WMS vendors.

Not Sure? The Whitepaper "Stay or Switch" Provides the Research Necessary for You to See How Well Your Provider Stacks Up!

Too many companies invest in ERP systems but do not achieve the business benefits they anticipated. Sometimes, the ERP solution never fits the way your people and processes work.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA