Are Emerging Markets Still Relevant?

Over the past few years, changing trade dynamics have placed a greater focus on emerging countries.

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Over the past few years, changing trade dynamics have placed a greater focus on emerging countries.

As a result, these countries, such as Brazil, Vietnam, Bahrain and Mexico have experienced impressive growth in trade, manufacturing and growing consumer demand for goods. However, this year, many of these countries seem to have hit a “bump in the road”. The bumps vary by country but for many, they may include currency issues, rising inflation, infrastructure concerns and shifting focus towards improving conditions in Europe and the US.

Despite these “bumps”, the emerging countries continue to grow, albeit a bit slower. Investments are still being made, companies are still expanding and the consumer-base continues to grow in these emerging countries.

For example, Southeast Asian countries such as Indonesia, Cambodia, Laos and Vietnam are expanding ports, roads, rail and airports. Meanwhile, the current economic situation may have resulted in temporary slowdowns in companies’ financial sheets. However, consumer-goods company Unilever, which reported slower sales for its most recent quarter, derives almost 60% of its total sales in emerging countries and is maintaining its strategy to invest in these countries by expanding and introducing new product lines. 

The population in emerging countries is also growing and outpacing Europe and US. In fact, these developing countries comprise 80% of the world’s population. According to Ernst & Young, by 2030, it is believed two-thirds of the global middle class will live in the Asia-Pacific region, up from just under one-third in 2009. India’s middle class, meanwhile, at around 50m people, or 5% of the population, is expected to grow steadily over the next decade, reaching 200m by 2020.

The potential of these developing countries remains strong and still influences business strategies. Over the past few years London-based Transport Intelligence has studied these trends and has just launched its latest survey to measure the current trends.  The results will support its exclusive and unique index comparing the world’s major developing logistics markets and will help Ti analysts gain an insight into some of the challenges present in doing business in these emerging markets. Among the questions that are asked in the survey include what emerging country will emerge as a major logistics market in the next five years? Which tradelanes will have the greatest potential for future growth? And what vertical sectors will have the greatest potential for future growth in emerging markets?

To take part of the survey, just follow the link below.

https://www.surveymonkey.com/s/EmergingMarketsIndex2013

Survey respondents will be entered for a chance to win one of four available iPad Minis. Also, as a thank you, all participants will receive a copy of the white paper highlighting the findings of the survey. Furthermore, participants will receive a free report from our Logistics Monitor series (subscription price £495), containing a snapshot of the transport and logistics industry with expert insights from Ti’s Senior Analysts.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

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