Are mobile content and social media changing how you do business?

With social media, it seems like its impact on actual supply chain and logistics operations is not clearly defined, or, for that matter, truly even exist in a meaningful way.

By ·

Everywhere you look these days, there is some form of content in your face, it seems.

Some of it, obviously, we have no control over, like reading the newspaper on screen, your phone, or, wait for it, in print. There is also, of course, social media, too, with Twitter and Facebook leading the way.

With all of this content around us in so many forms and delivery methods, it is in many ways a blessing and a curse to some lengths. It is a blessing in how we have all these options for accessing content in basically any way we like, and it is a curse in that many people feel it is a bit of information overload, which is understandable.

That got me thinking about how mobile computing and content and social media are impacting supply chain and logistics operations.

For certain, there are tons of examples of how mobile computing and content delivery can make one’s job more efficient and effective in viewing a contract, invoice, or purchase order, as well as reading an online news story (on http://www.logisticsmgmt.com).

Those are pretty basic examples, and there are certainly many more of those to be sure.

But with social media, it seems like its impact on actual supply chain and logistics operations are not nearly as defined, or, for that matter, truly even exist in a meaningful way.

There is not a lot of talk about carriers securing loads on Twitter. Is it happening at all? It might be but not in a “wow” kind of way.

It is not my intent to rip the concept of social media’s intersection with supply chain and logistics operations at all. I am more curious than anything to see what is actually occurring there.

Are shippers, carriers, and 3PLs incorporating leveraging it all? If so, how and why?

On the publishing side, mobile content and social media are terrific ways to get our content out there to more people, and it is working well for us. But at the same time, it has not fundamentally changed how we do things. It seems like it is more of a value add of sorts.

And perhaps it is the same way for most of you that focus on supply chain and logistics operations for a living.

How, if at all, are mobile content and/or social media changing the way you work? Drop me a line at [email protected] and let me know.


About the Author

Jeff Berman, Group News Editor
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. Contact Jeff Berman

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
Just Released: Understanding Hazmat Transportation Management
The rules and regulations governing the transportation of hazardous materials (hazmat) are complex.
Download Today!
From the July 2017 Logistics Management Issue
E-commerce continues to fuel a boom that’s tempered by overcapacity, rate pressures, sluggish demand and political doubt. The result: “cognitive dissonance” that finds a $1.4 trillion market scratching its head.
2017 Truckload Brokerage Roundtable: Technology continues to connect the dots
Cloud Transportation Management Systems (TMS): Weis Markets streamlines “both sides” of the DC door
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Getting the most out of your 3PL relationship
Join Evan Armstrong, president of Armstrong & Associates, as he explains how creating a balanced portfolio of "Top 50" global and domestic partners can maximize efficiency and mitigate risk.
Register Today!
EDITORS' PICKS
28th Annual State of Logistics: Into the great unknown
E-commerce continues to fuel a boom that’s tempered by overcapacity, rate pressures, sluggish...
2017 Top 50 3PLs: Investment and Consolidation Maintain Traction
The trend set over the past few years for mergers and acquisitions has hardly subsided, and a fresh...

The Evolution of the Digital Supply Chain
Everyone is talking about terms like digitization, Industry 4.0 and digital supply chain management,...
2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...