Subscribe to our free, weekly email newsletter!



Are mobile content and social media changing how you do business?

By Jeff Berman, Group News Editor
March 14, 2013

Everywhere you look these days, there is some form of content in your face, it seems.

Some of it, obviously, we have no control over, like reading the newspaper on screen, your phone, or, wait for it, in print. There is also, of course, social media, too, with Twitter and Facebook leading the way.

With all of this content around us in so many forms and delivery methods, it is in many ways a blessing and a curse to some lengths. It is a blessing in how we have all these options for accessing content in basically any way we like, and it is a curse in that many people feel it is a bit of information overload, which is understandable.

That got me thinking about how mobile computing and content and social media are impacting supply chain and logistics operations.

For certain, there are tons of examples of how mobile computing and content delivery can make one’s job more efficient and effective in viewing a contract, invoice, or purchase order, as well as reading an online news story (on http://www.logisticsmgmt.com).

Those are pretty basic examples, and there are certainly many more of those to be sure.

But with social media, it seems like its impact on actual supply chain and logistics operations are not nearly as defined, or, for that matter, truly even exist in a meaningful way.

There is not a lot of talk about carriers securing loads on Twitter. Is it happening at all? It might be but not in a “wow” kind of way.

It is not my intent to rip the concept of social media’s intersection with supply chain and logistics operations at all. I am more curious than anything to see what is actually occurring there.

Are shippers, carriers, and 3PLs incorporating leveraging it all? If so, how and why?

On the publishing side, mobile content and social media are terrific ways to get our content out there to more people, and it is working well for us. But at the same time, it has not fundamentally changed how we do things. It seems like it is more of a value add of sorts.

And perhaps it is the same way for most of you that focus on supply chain and logistics operations for a living.

How, if at all, are mobile content and/or social media changing the way you work? Drop me a line at .(JavaScript must be enabled to view this email address) and let me know.

About the Author

Jeff Berman headshot
Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

NRF's Jonathan Gold explains that the past year was replete with disruptions, slowdowns and partial shutdown, which can no longer be the norm, saying ports and dockworkers must adapt to ensure they provide shippers with the predictability and stability they need.

Last month, I gave a presentation to a group of senior transportation and supply chain executives. It was entitled “Predictable Surprises,” because it addressed how transportation and supply chain professionals can eliminate unpleasant surprises by looking at and evaluating issues in the transportation industry, and projecting how those issues will affect their companies.

The Port of Los Angeles (POLA) and the Port of Long Beach (POLB) said this week that they have formally established working groups, which they said will aim to seek new supply chain efficiencies, and focus on various aspects of port operations, including peak operations and terminal optimization in an effort to augment the San Pedro Bay port complex.

A month ago, the Shippers Conditions Index (SCI) from freight transportation consultancy FTR indicated that shippers might be traveling on a rocky road in the coming months. And one month later it appears those concerns appear to have been confirmed.

The American Association of Port Authorities (AAPA) had nothing but praise for the Senate passage over the past weekend of the Bipartisan Congressional Trade Priorities and Accountability Act of 2015 (TPA-2015).

Article Topics

Blogs · All topics

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA