Are mobile content and social media changing how you do business?

With social media, it seems like its impact on actual supply chain and logistics operations is not clearly defined, or, for that matter, truly even exist in a meaningful way.

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Everywhere you look these days, there is some form of content in your face, it seems.

Some of it, obviously, we have no control over, like reading the newspaper on screen, your phone, or, wait for it, in print. There is also, of course, social media, too, with Twitter and Facebook leading the way.

With all of this content around us in so many forms and delivery methods, it is in many ways a blessing and a curse to some lengths. It is a blessing in how we have all these options for accessing content in basically any way we like, and it is a curse in that many people feel it is a bit of information overload, which is understandable.

That got me thinking about how mobile computing and content and social media are impacting supply chain and logistics operations.

For certain, there are tons of examples of how mobile computing and content delivery can make one’s job more efficient and effective in viewing a contract, invoice, or purchase order, as well as reading an online news story (on http://www.logisticsmgmt.com).

Those are pretty basic examples, and there are certainly many more of those to be sure.

But with social media, it seems like its impact on actual supply chain and logistics operations are not nearly as defined, or, for that matter, truly even exist in a meaningful way.

There is not a lot of talk about carriers securing loads on Twitter. Is it happening at all? It might be but not in a “wow” kind of way.

It is not my intent to rip the concept of social media’s intersection with supply chain and logistics operations at all. I am more curious than anything to see what is actually occurring there.

Are shippers, carriers, and 3PLs incorporating leveraging it all? If so, how and why?

On the publishing side, mobile content and social media are terrific ways to get our content out there to more people, and it is working well for us. But at the same time, it has not fundamentally changed how we do things. It seems like it is more of a value add of sorts.

And perhaps it is the same way for most of you that focus on supply chain and logistics operations for a living.

How, if at all, are mobile content and/or social media changing the way you work? Drop me a line at [email protected] and let me know.


About the Author

Jeff Berman, Group News Editor
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. Contact Jeff Berman

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