Can We Bring Manufacturing Back?

Wal-Mart is on board to try and shift the tide back to America

By ·

I was teaching a workshop last week in Harrison, Arkansas and arrived early the day before.  With an extra few hours to kill, I decided to drive around Harrison’s main street which included lunch at the Dixie Café and a stop at Wal-Mart. 

It’s been a while since I’ve been inside a Wal-Mart store, but I am familiar with Wal-Mart’s procurement processes in China, so I decided to conduct a fun little experiment. I picked up 22 random items and looked for the Country of Origin on each item.  Of these, 19 were labeled “Made in China”, 2 were “Made in El Salvador,”, and 1 was “Made in India.”  I made an effort to find anything that was labeled “Made in the USA” and eventually found a couple of things.  I also tried to find the new 1880 towels that have been all over the news because production of these towels was reshored from China to Georgia. These towels are supposed to be carried at Wal-Mart stores.  But there weren’t any in this store.

The assortment of Chinese merchandise was astounding. Even I was surprised, knowing that 40% of the world’s goods are manufactured in China.  But to see it on the racks, on the shelves, stacked in aisles and on hangers was a real eye-opener.  We demand rock-bottom prices on the things we buy and as a result, Wal-Mart turns to low-cost producers in China, and fills its stores with Chinese merchandise. But Wal-Mart has also earmarked $50 billion to buy goods from US manufacturers over the next decade.  Wal-Mart is on board to try and shift the tide back to America.

If we truly want to bring manufacturing back to the US, we have a very long way to go.  In January, my consulting firm rolled out a new product called “Bring Manufacturing Back.”  It’s a 6-week program to help our clients evaluate what they could make in the US.  This process is not as simple as it appears.  There are so many aspects including costs, technologies, skills, localization, government incentives and others.  It is also important to evaluate what a company should keep manufacturing in China for the burgeoning Chinese market.

I sense there is a real shift in thinking as senior operations and supply chain executives take a giant step up and consider their global manufacturing strategy, not just the cheapest production environment.  It seems to me, this is the next evolution in global supply chains.


About the Author

Rosemary Coates
Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and Legal Blacksmith - How to Avoid and Defend Supply Chain Disputes. Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters. She is passionate about Reshoring.

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
eBook: Why Multi-Tier Supplier Collaboration is More Important Now
Explore the benefits of supplier collaboration including sharing demand forecasts, faster reactions to demand or capacity changes and well-coordinated product launches.
Download Today!
From the September 2017 Logistics Management Magazine Issue
While Amazon’s recent bid to purchase Whole Foods made mainstream headlines, the e-commerce giant will still need to adhere to time-tested realities. Any way you slice it, the integrated U.S. cold chain requires optimized service from existing ports, 3PLs, cold storage warehousing, transportation providers and high-value vendors.
Improving 3PL Management: Glanbia Adds Muscle to Logistics
Why Retail Supply Chain Transformations Fail - and how to get it right
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
EDITORS' PICKS
26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...

2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...