Subscribe to our free, weekly email newsletter!


Capgemini survey finds supply chains are far from perfect when it comes to keeping customers happy

By Jeff Berman, Group News Editor
December 03, 2013

Even though supply chain professionals pride themselves on providing exemplary service and execution during this time of year in advance of the holiday season, a survey recently released by Capgemini found that there are myriad issues when it comes to keeping customers content with delivery and ordering processes.

Entitled the “Supply Chain Impact,” the survey was commissioned by Capgemini and conducted online by KRC Research. It polled 1,000 consumers and 150 United States-based senior supply chain managers at retail, consumer products, and distribution companies with at least $1 billion in global revenue.

Given the heightened demand for perfect order delivery and always-available inventory—during the holiday season—83 percent of the survey’s supply chain respondents indicated that it is challenging to adequately plan for supply chain capacity to address peak requirements for timely fluctuations in demand, with only 21 percent noting their systems do an excellent job of providing accurate real time insights into supply chain performance.

Kavitha Krishnarao, Capgemini Director, Supply Chain Services, said that holiday season activity can place a heightened emphasis on supply chain operations, which is expected and requires advanced planning. But at the same time, she noted that alone is often not enough, considering that 31 percent of supply chain respondents said the top executives at their respective companies have little concern about supply chain-related issues impacting revenue or profitability during the holiday shopping season. And 80 percent indicated that consumer expectations for on–time delivery of ordered products has gone up in the last five years. 

The survey also found that 86 percent of supply chain respondents cited having the right processes that can respond to volatile consumer demand in real time as a major challenge in maintaining seamless supply chain operations.

“Demand planning is a key process in this respect, especially during the holiday season,” said Krishnarao. “This is evident when it comes to things like stock-outs for the most popular items people are buying. Another factor has to do with back end processes relating to the supply chain in terms of how facilities and warehouses are set up and able to respond to things like stock outs. Design processes, warehouse processes and existing demand planning…are important in providing on-time, consistent service.”

Out-of-stock and order fulfillment issues can severely impact consumer behavior in negative ways for the supply chain, according to the survey, including:
-89 percent of U.S. consumers said they are likely to shop with another retailer in the future if an item is delivered late;
-73 percent said they would purchase from a different store than originally intended if they were unable to find an item they wanted in stock this holiday season, and 29 percent would not purchase the item at all; and
-54 percent of supply chain respondents say supply chain issues have had a negative impact on company revenue or profitability in recent years

About the Author

Jeff Berman headshot
Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

For the fourth quarter of 2014, UPS said it anticipates adjusted diluted earnings per share of roughly $1.25, with full-year 2014 adjusted diluted earnings per share at $4.75, which represents a 3.9 percent annual gain over 2013’s adjusted earnings per share of $4.57, with full-year 2014 diluted earnings pegged at around $3.28 per share, which is 28.9 percent below 2013’s $4.61.

In recently issued research and data, JLL pointed out that its market data indicates rents are on the rise, with companies on the hunt for warehouse and distribution space.

U.S. Carloads were up 0.3 percent annually at 290,963, and intermodal at 260,893 containers and trailers dropped 2.4 percent compared to the same week last year.

Researchers say the ships are operating in international waters with a "worrying lack" of regulation, adding that they could pose a threat to regional peace and stability.

Compared to November, spot market freight volume was up 3.0 percent, according to the DAT North American Freight Index.

Article Topics

News · Logistics · Capgemini · E-commerce · All topics

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA