Capturing Growth in China through a Customer-Centric Supply Chain
April 30, 2014
For more than two decades, China has been a global manufacturing powerhouse. It was unavoidable that a robust, fast-growing middle class would emerge from this manufacturing economy. A middle class that is hungry for American-made goods.
Capturing this opportunity may not be easy though: logistics networks that have been organized around manufacturing centers, ports, and primarily China’s east coast, are not necessarily the same as what is needed to reach population centers far beyond the coast. The main question becomes, logistically, how to get U.S. products into the hands of Chinese consumers.
Learn how in this exclusive webcast, where Supply Chain Group Editorial Director Michael Levans and three veteran UPS® executives will discuss opportunities, obstacles, and strategies for growth in China.
Director, International Contract Logistics Marketing
Vice President, Global Logistics & Distribution Marketing
Senior Manager, Service Parts Logistics UPS Asia Pacific Region
Topics covered during this Webcast will include:
- Market trends - Sizing the opportunity of the growing middle class
- Logistics challenges in China
- What does a service-centric supply chain look like?
- Key strategic elements for success
At the conclusion of this presentation, UPS® representatives answer questions from the audience.
To view the Webcast on-demand, 24/7 “Register Now!”
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