CargoSmart designs new product for ocean shippers to optimize routes

The tool provides new routing options and vessel operator details so that shippers can be more informed to improve supply chain velocity and mitigate risk as new ocean alliance networks go into effect in Apri

By ·

CargoSmart Limited – a global management software provider serving the logistics community – has just introduced Route Master, a tool designed for ocean cargo shippers to leverage big data for greater visibility and benchmarking.

According to spokesmen, the tool provides new routing options and vessel operator details so that shippers can be more informed to improve supply chain velocity and mitigate risk as new ocean alliance networks go into effect in April.

Route Master is in beta release and open to shippers and logistics service providers to start seeing the impact of the alliance and individual carrier network changes on their supply chains and begin planning for the new contracting season.

Dan Smith is a principal with the Tioga Group Inc., a logistics consultancy. He says  it may be a very valuable tool for shippers with complex networks trying to cope with alliance shifts and the slowness of the alliances to announce their routes.

“This is also going to be a tough bargaining season, with carriers trying desperately to rationalize capacity and raise rates,” he told LM in an interview. “If Routemaster helps shippers identify their full range of options it will help level the bargaining table.”

Cathy Morrow Roberson, another industry analyst and President, of Logistics Trends & Insights, agrees, noting that “there's still a lot of unknowns” with the upcoming alliances coming into being next month.

Starting from April 1, 2017, the new OCEAN Alliance and THE Alliance will kick-off their respective networks and the 2M Alliance will launch new services. Based on the three mega alliances’ proforma schedules announced through March 10, 2017, shippers will experience significant changes in their carriers’ service networks.

“Shippers are facing vast service changes as they negotiate their contracts this season,” said Lionel Louie, chief commercial officer of CargoSmart. 

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
The View from the New “Single Window”
The single window, officially known as the "International Trade Data System," operates via the Customs and Border Protection (CBP) agency's Automated Commercial Environment (ACE) platform, and serves as a single point of contact for all trade filings.
Download Today!
From the March 2017 Issue
WMS vendors are stepping up to the plate and developing functionalities and solutions that meet the complex needs of today’s companies. Our top analysts take a peek into these developments and discuss the DC of the future and the software that will support it.
5 Supply Chain Trends Happening Now
2017 Warehouse/DC Equipment Survey: Investment up as service pressures rise
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
2017 Trucking Regulations & Infrastructure Update
In this session our panel brings shippers up to date on the state of transportation regulations. Discussion will revolve around regulatory reform, aspects of the federal highway bill and what the transportation landscape looks like in the early days of the Trump administration.
Register Today!
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...
ASEAN Logistics: Building Collectively
While most of the world withdraws inward, Southeast Asia is practicing effective cooperation between...

2017 Rate Outlook: Will the pieces fall into place?
Trade and transport analysts see a turnaround in last year’s negative market outlook, but as...
Logistics Management’s Top Logistics News Stories 2016
From mergers and acquisitions to regulation changes, Logistics Management has compiled the most...