Fortna VP recognized as ‘Physical Internet Pioneer’

Vice president of research and development Russ Meller honored at inaugural Physical Internet Conference.

By ·

Russ Meller was named a “Physical Internet Pioneer” at this month’s inaugural International Physical Internet Conference.

Meller, Fortna’s vice president of R&D, was honored for being one of the forerunners of the Physical Internet concept, which aims to move physical goods in packets in much the same way the cyber Internet moves data. Standardized containers, like smaller versions of the large ocean-faring shipping containers, will simplify the delivery of goods all the way to the consumer. Models have shown that the idea will relieve highway congestion, reduce carbon emissions and improve working conditions for truckers. Meller has been the leader for U.S. research efforts since its inception in 2006.

In honoring Meller with this award, Benoit Montreuil, the creator of the Physical Internet concept, remarked on Meller’s ability not only to develop models that illustrate the potential of the Physical Internet, but also his ability to bring academia and industry together with the creation of the Physical Internet Thought Leaders group in the U.S.

“We are pleased that Russ has been honored for his work with the physical internet to improve the efficiency of the supply chain by increasing collaboration in the distribution of goods,” said John White, president at Fortna. “It is a testimony to his leadership and innovation in the industry.”

Also honored were Eric Ballot, a professor at Mines-Paris Tech in Paris France, and Sergio Barbarino, head of the Supply Chain Innovation Center for Proctor & Gamble Worldwide in Brussels, Belgium.


Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
Improving E-Commerce Fulfillment Through Business Integration
As e-commerce continues to outpace conventional retail, companies of all sizes are finding ways to disrupt traditional business models and seize market share.
Download Today!
From the February 2017 Issue
As the new administration sends waves of uncertainly through the global trade community, this could be the best time ever for shippers to build an investment case for GTM. Here are five trends you need to watch if you’re about to put these savvy systems to work
Carrier Consolidation Keeps Shippers Guessing
Getting Value from the Cloud
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Advance your career with the fastest growing logistics certification – APICS CLTD
During this webcast presenters will give an overview of APICS and the new Certified in Logistics, Transportation and Distribution (CLTD) designation. Learn how the CLTD program can help you stay on top of current trends and advance your career.
Register Today!
EDITORS' PICKS
ASEAN Logistics: Building Collectively
While most of the world withdraws inward, Southeast Asia is practicing effective cooperation between...
2017 Rate Outlook: Will the pieces fall into place?
Trade and transport analysts see a turnaround in last year’s negative market outlook, but as...

Logistics Management’s Top Logistics News Stories 2016
From mergers and acquisitions to regulation changes, Logistics Management has compiled the most...
Making the TMS Decision: Ariens Finds Just the Right Fit
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL)...