Globalization gets Hollywood Treatment

One day after the Academy Awards, a new kind of corporate movie makes its debut

By ·

Damco, one of the world’s leading logistics companies, has launched a short movie to showcase how global logistics work.  The timing is interesting too, for Damco represents the only bright spot in Maersk’s recent financial report.

According to spokesmen, this movie is designed to provide an overview of emerging markets and their complex supply chains.

While for our readers, the film may be simplistic, a mainstream audience should be moved.

The overall objective of the movie is to show that hardware and services are matched only by the competency and trustworthiness of motivated members of the workforce.

The production of the film posed some significant logistical challenges, too, as chronicled below.

Go to www.wearemaersk.com and find Damco under “Our films” (will require Abobe Flash Player)

The Damco movie has been developed as part of the A.P. Moller - Maersk Group’s production of a series of theme and business unit movies that showcase the company’s image.

Here are some facts about the total movie production:

  • Three film crews went on a three-month journey spanning five continents.

  • The three film crews were made up of 21 people, 11 nationalities from eight different companies

  • Footage follows the voyage of goods across the world from Brazil to Berlin, China to the US and South Africa to Germany.

  • Modes of transportation: Bicycle, car, truck, train, bus, container vessels, supply vessel, fishing boat, dinghy, pilot boat, tanker, tractor, subway and airplane

  • Hours spent offshore: 2,448

  • Helicopter hours: 96 hours above New York, Brazil, South Africa, Rotterdam, North Sea

  • Shot in 20 countries: Belgium, Brazil, China, Denmark, France, Germany, Ghana, India, Kazakhstan, Liberia, The Netherlands, Nigeria, Norway, South Africa, Sweden, Thailand, United Kingdom, United States, Vietnam, and Qatar.

  • About 40 cities including Rio de Janeiro, New York, San Francisco, Shanghai, Ho Chi Minh City and Longyearbyen in Svalbard, Norway

 


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

Global Trade · Ocean Cargo · Trade · All Topics
Latest Whitepaper
Six Ways Cloud ERP Supports Rapid Innovation
Kenandy is a new approach to ERP that lets you and your team focus on driving innovation, creating new product lines, and expanding your customer base even as you improve your business operations.
Download Today!
From the November 2016 Issue
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL) provider that could successfully combine transportation services and technology capabilities under one roof.
Warehouse & DC Operations Survey: Ready to confront complexity
2016 Quest for Quality Awards Dinner
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Best Practices: How to Efficiently Leverage APIs to Increase Your Net Income
Both legacy and modern technology leaders agree that leveraging API connectivity is critical in keeping up with the pace of a world that demands not only speed and agility, but also a deep level of visibility. During this session a panel of technology and industry experts discuss impact APIs can have on annual net income and market capitalization.
Register Today!
EDITORS' PICKS
Logistics Management’s Top Logistics News Stories 2016
From mergers and acquisitions to regulation changes, Logistics Management has compiled the most...
Making the TMS Decision: Ariens Finds Just the Right Fit
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL)...

Motor Carrier Regulations Update: Caught in a Trap
The fed is hitting truckers with a barrage of costly regulations in an era of scant profits....
25th Annual Masters of Logistics
Indecision revolving around three complex supply chain elements—transportation, technology and...