Globalization gets Hollywood Treatment

One day after the Academy Awards, a new kind of corporate movie makes its debut

By ·

Damco, one of the world’s leading logistics companies, has launched a short movie to showcase how global logistics work.  The timing is interesting too, for Damco represents the only bright spot in Maersk’s recent financial report.

According to spokesmen, this movie is designed to provide an overview of emerging markets and their complex supply chains.

While for our readers, the film may be simplistic, a mainstream audience should be moved.

The overall objective of the movie is to show that hardware and services are matched only by the competency and trustworthiness of motivated members of the workforce.

The production of the film posed some significant logistical challenges, too, as chronicled below.

Go to www.wearemaersk.com and find Damco under “Our films” (will require Abobe Flash Player)

The Damco movie has been developed as part of the A.P. Moller - Maersk Group’s production of a series of theme and business unit movies that showcase the company’s image.

Here are some facts about the total movie production:

  • Three film crews went on a three-month journey spanning five continents.

  • The three film crews were made up of 21 people, 11 nationalities from eight different companies

  • Footage follows the voyage of goods across the world from Brazil to Berlin, China to the US and South Africa to Germany.

  • Modes of transportation: Bicycle, car, truck, train, bus, container vessels, supply vessel, fishing boat, dinghy, pilot boat, tanker, tractor, subway and airplane

  • Hours spent offshore: 2,448

  • Helicopter hours: 96 hours above New York, Brazil, South Africa, Rotterdam, North Sea

  • Shot in 20 countries: Belgium, Brazil, China, Denmark, France, Germany, Ghana, India, Kazakhstan, Liberia, The Netherlands, Nigeria, Norway, South Africa, Sweden, Thailand, United Kingdom, United States, Vietnam, and Qatar.

  • About 40 cities including Rio de Janeiro, New York, San Francisco, Shanghai, Ho Chi Minh City and Longyearbyen in Svalbard, Norway

 


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

Global Trade · Ocean Cargo · Trade · All Topics
Latest Whitepaper
B2B Sellers Prefer a Unified Approach for Ecommerce
A new study from Forrester Consulting, commissioned by NetSuite, found that many midmarket, B2B sellers say their ecommerce solutions have contributed to their growth in sales, new customer acquisitions and improved customer relationships.
Download Today!
From the August 2016 Issue
A growing number of low-cost lift trucks offer new avenues for pairing equipment and applications, but less cautious buyers might find that small up-front costs come at a steep price. Selecting the proper lift truck, lift truck tips 2016, Choosing the right Lift Truck
Megatrends in ocean freight
Ocean Cargo Roundtable: What’s in store for 2017?
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Getting the most out of your 3PL relationship
Join Evan Armstrong, president of Armstrong & Associates, as he explains how creating a balanced portfolio of "Top 50" global and domestic partners can maximize efficiency and mitigate risk.
Register Today!
EDITORS' PICKS
2016 Quest for Quality: Winners Take the Spotlight
Which carriers, third-party logistics providers and U.S. ports have crossed the service-excellence...
Regional ports concentrate on growth and connectivity
With the Panama Canal expansion complete, ocean cargo gateways in the Caribbean are investing to...

Digital Reality Check
Just how close are we to the ideal digital supply network? Not as close as we might like to think....
Top 25 ports: West Coast continues to dominate
The Panama Canal expansion is set for late June and may soon be attracting more inbound vessel calls...