Globalization gets Hollywood Treatment

By Patrick Burnson · February 27, 2012

Damco, one of the world’s leading logistics companies, has launched a short movie to showcase how global logistics work.  The timing is interesting too, for Damco represents the only bright spot in Maersk’s recent financial report.

According to spokesmen, this movie is designed to provide an overview of emerging markets and their complex supply chains.

While for our readers, the film may be simplistic, a mainstream audience should be moved.

The overall objective of the movie is to show that hardware and services are matched only by the competency and trustworthiness of motivated members of the workforce.

The production of the film posed some significant logistical challenges, too, as chronicled below.

Go to www.wearemaersk.com and find Damco under “Our films” (will require Abobe Flash Player)

The Damco movie has been developed as part of the A.P. Moller - Maersk Group’s production of a series of theme and business unit movies that showcase the company’s image.

Here are some facts about the total movie production:

  • Three film crews went on a three-month journey spanning five continents.

  • The three film crews were made up of 21 people, 11 nationalities from eight different companies

  • Footage follows the voyage of goods across the world from Brazil to Berlin, China to the US and South Africa to Germany.

  • Modes of transportation: Bicycle, car, truck, train, bus, container vessels, supply vessel, fishing boat, dinghy, pilot boat, tanker, tractor, subway and airplane

  • Hours spent offshore: 2,448

  • Helicopter hours: 96 hours above New York, Brazil, South Africa, Rotterdam, North Sea

  • Shot in 20 countries: Belgium, Brazil, China, Denmark, France, Germany, Ghana, India, Kazakhstan, Liberia, The Netherlands, Nigeria, Norway, South Africa, Sweden, Thailand, United Kingdom, United States, Vietnam, and Qatar.

  • About 40 cities including Rio de Janeiro, New York, San Francisco, Shanghai, Ho Chi Minh City and Longyearbyen in Svalbard, Norway

 


About the Author

Patrick Burnson
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

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