IBM expands its WebSphere Commerce platform

According to spokesmen, the product is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.

By ·

IBM  has announced new software and the creation a new consulting practice dedicated to the emerging category of what the company defines as “smarter commerce.”

According to spokesmen, the product is focused on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace. 

“The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities—new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks,” spokesmen added.

IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.

IBM’s Smarter Commerce initiatives draw on its WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM’s acquisitions of Sterling Commerce, Unica and Coremetrics. 
?
This includes: ?

?· A new global business services consulting practice offering deep insights into Smarter Commerce.
?· New cloud analytics software that enables companies to monitor their brands presence in real-time through social media channels to better asses the effectiveness of new services and product offerings, fine tune marketing campaigns and create sales initiatives in real-time. 
?· Software that automates a company’s ability to design and deliver a personalized shopping experience, campaigns and promotions on new services and products online, or through mobile devices.
?· An “IBM University” will provide educational resources for sellers and partners to build the job skills required for the Smarter Commerce marketplace. ?

?Spokesmen noted that a shift is occurring as social networking and mobile communications is putting more power into the hands of customers:

“Today, 70 percent of a customer’s first interaction with a product or services takes place online, 64 percent make a first purchase because of a digital experience and of the two billion people connected to the internet, more than 600 million are on Facebook.  This is compounded by an explosion of mobile purchases, which is tripling annually to $119 billion this year alone.”

For related stories click here.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
5 Catalysts to Outsource Logistics
Today’s consumer-driven retail strategies are making it more difficult than ever to run an efficient, cost-effective supply chain. Consider the following five challenges that supply chain leaders will have to overcome in order to be effective in coming years – and why these challenges are acting as catalysts to engage with third-party logistics providers for supply chain expertise.
Download Today!
From the July 2016 Issue
While it’s currently a shippers market, the authors of this year’s report contend that we’ve entered a “period of transition” that will usher in a realignment of capacity, lower inventories, economic growth and “moderately higher” rates. It’s time to tighten the ties that bind.
2016 State of Logistics: Third-party logistics
2016 State of Logistics: Ocean freight
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Getting the most out of your 3PL relationship
Join Evan Armstrong, president of Armstrong & Associates, as he explains how creating a balanced portfolio of "Top 50" global and domestic partners can maximize efficiency and mitigate risk.
Register Today!
EDITORS' PICKS
2016 Quest for Quality: Winners Take the Spotlight
Which carriers, third-party logistics providers and U.S. ports have crossed the service-excellence...
Regional ports concentrate on growth and connectivity
With the Panama Canal expansion complete, ocean cargo gateways in the Caribbean are investing to...

Digital Reality Check
Just how close are we to the ideal digital supply network? Not as close as we might like to think....
Top 25 ports: West Coast continues to dominate
The Panama Canal expansion is set for late June and may soon be attracting more inbound vessel calls...