INTTRA and Craft Group sign strategic agreement for South American marketplace
July 17, 2013
INTTRA, one of the world’s largest multi-carrier e-commerce network for ocean shipping, announced that Craft Multimodal has entered into an agreement to join the INTTRA Non-Vessel Operating Common Carrier (NVOCC) network.
Craft, the market-leading cargo consolidator for import and export services in Brazil, Argentina, Uruguay and Chile, offers 180 routes throughout South America.
Under the agreement, Craft will leverage the INTTRA platform to reduce manual shipment processing and improve access to shipment information through e-commerce SaaS. The agreement includes an accelerated implementation leveraging INTTRA’s online shipping capabilities for all of Craft’s brands, affiliates and customers.
According to spokesmen, the efficiency benefits from automation and streamlined ocean freight shipment processes across INTTRA’s multi-carrier network will enable continued market expansion and improved service delivery to Craft’s customers.
Ronald DeBlis, INTTRA’s Senior Vice President of Global Sales, told LM in an interview that while the new agreement doesn’t specifically address problems related to the lack of good seaport infrastructure, it will help shippers integrate great efficiencies with information technology.
“These agreements that are popping up are all incremental improvements, and every little step helps with the bigger issue,” he said.
In addition to improving overall operating efficiency, automating business processes with electronic shipping has also been shown to improve shipment data quality overall. By reducing manual data entry, shipping information quality can be significantly improved. Other benefits include faster response times to customer inquiries, increased delivery of container tracking event messages, and less time validating and correcting shipment transactions to ensure proper processing.
“The South American market has traditionally been a strong adopter of e-Commerce technology for ocean shipping,” added DeBlis.
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