INTTRA acquires Avantida to enhance intermodal container moves

By the reckoning of some prominent analysts, the company has captured more than a quarter of the industry’s share by making such moves, but this development may not necessarily make INTTRA outre.

By ·

INTTRA, a global trade platform for the ocean cargo industry, has announced the purchase Belgium-based Avantida in a bid to provide shippers with coordination of land and ocean container movements.

By the reckoning of some prominent analysts, the company has captured more than a quarter of the industry’s share by making such moves, but this development may not necessarily make INTTRA outre.

According to spokesmen, this purchase will provide additional value for existing and new customers. Avantida's core business - digitized, automated container reuse and repositioning - addresses a major challenge for ocean carriers, transport companies, terminals, depots, and other stakeholders.

Industry experts estimate that empty container positioning costs the ocean shipping industry up to $20 billion a year, approximately 40 percent of handling costs.

“Acquiring Avantida advances our strategy of extending our reach into the intermodal value chain,” says INTTRA's CEO, John Fay.

Chris Rogers is the research director for Panjiva, an online search engine with detailed information on global suppliers and manufacturers. He says that this deal has parallels across different technology verticals, where service providers seek to increase their relevance to customers by offering an ever-broadening suite of products.

“The challenge is to ensure proper integration of the different acquisitions into a standard platform,” he says. “I don't think at this stage we are anywhere near a 'Facebook for trade', but given all the recent announcements of platform deals and acquisitions (for example Maersk, CMA-CGM and Zim with Alibaba) the shipping industry is at least finding its way into the 21st century.”

Luc De Clerck, Avantida's CEO, says his company intends to leverage technology innovation to digitize and transform a multi-billion dollar market that is central to global trade.

“INTTRA's global network will enable us to accelerate product adoption in Europe and around the world,” he adds. 


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Increase Efficiency and Profits with Smarter Logistics Planning
Optimize your fleet by maximizing capacity and reducing empty miles
Download Today!
From the May 2017 Issue
Everyone is talking about terms like digitization, Industry 4.0 and digital supply chain management, but what sort of technologies fall under these broad terms, and how will they change the management capabilities at our disposal? To find out, we talked to some noted supply chain analysts, consultants and technology executives and gathered six digital trends to watch.
Transportation Trends and Best Practices: The Battle for the Last Mile
2017 Technology Roundtable: Are we closer to “Intelligent” Logistics?
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Going Beyond Rate Negotiations for Logistics Cost Savings
The pressure to reduce cost is a fundamental part of every organization today leaving many supply chain professionals constantly renegotiating rates. This webcast examines four areas that may hold untapped savings potentials and even help organizations negotiate better rates.
Register Today!
EDITORS' PICKS
The Evolution of the Digital Supply Chain
Everyone is talking about terms like digitization, Industry 4.0 and digital supply chain management,...
2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...

LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...
ASEAN Logistics: Building Collectively
While most of the world withdraws inward, Southeast Asia is practicing effective cooperation between...