INTTRA expands ocean carrier network with NAMSUNG Shipping

INTTRA, a neutral electronic transaction platform, software and information provider serving the ocean cargo community, announced today that it has added Korea's Namsung Shipping Co. Ltd. as part of its wide-ranging strategy.

As reported in LM earlier this month, the company is chasing a number of other niche carriers to consolidate its position as a leader in the digitized space.

NAMSUNG, established in 1953 as the first private ocean going shipping carrier in Korea, provides services throughout Asia, with routes targeting Korea to Japan, China, Hong Kong, Vietnam, Thailand and intra-Asia routes. NAMSUNG will offer shippers value-added  services through INTTRA's network.

According to spokesmen, this “suite” includes shipping instructions, booking requests, shipping orders for North China, Track and Trace, eVGM and Ocean Schedules. NAMSUNG will connect their internal EDI engine EMAP that they developed to INTTRA, whose booking platform allows carriers to connect through EDI, API or a web connection based on their preferences and capabilities.

Yongkyu Kim, president of NAMSUNG, said in a statement that he believes that this is a “marvelous opportunity,”  resulting in “positive synergy” for all parties by reducing costs and providing better and more efficient processes.

“NAMSUNG has been looking forward to joining INTTRA's fine platform and is excited it is now a reality,” he added.

Albert Saphir, president of Bradenton, Fla.-based ABS Consulting, said that the neutral digitized trend “is gaining traction,” and that INTTRA’s strategy is sound. 

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