Subscribe to our free, weekly email newsletter!


ITA member survey depicts growing optimism, increased demand

Industrial truck sales hold steady, mirror U.S. economic indicators.
By Josh Bond, Contributing Editor
June 19, 2013

An April survey of members of the Industrial Truck Association (ITA) shows an estimated expected growth of 2% to 3% for 2013 over 2012 figures, with another 1% to 2% increase anticipated in 2014.

These are among the findings of ITA’s quarterly market intelligence survey designed to help its members depict trends and recognize the changing needs of the industry. In the survey, ITA members estimated the 2013 market for forklifts at approximately 179,000 to 184,000 units, compared to 178,904 for 2012.

In a recent interview, Jim Moran of Crown Equipment Corporation and chairman of ITA, said more than 80% of members predicted relatively small growth late last year. Now 89% expect that in 2013 they will increase overall factory shipments above 2012 levels.

“The optimism is a bit more prevalent this year,” he said. “Our industry’s growth is a strong indicator of growth in the manufacturing sector, and we’re selling a lot of products into the automotive and warehousing industries. Our rebound is symbolic of the economy’s rebound.”

Last year nearly 75% of membership predicted an increase in headcount, said Moran. This year, about half of the companies report they are on track to increase the number of production employees above 2012 numbers. “To me, that makes sense. More and more companies are getting more and more efficient and making higher volumes with fewer people.”

Predictions for demand tend to start strong in the first half of the year. As of May last year, members anticipated 20% growth in demand, which finished the year at about 9%. That was based on industry predictions of 4% to 5% growth. This year, demand is up 10% through May and again might dip in the second half of the year to finish at 4% or 5%.

“Our industry may actually be seeing some level of sustainable growth however small,” said Moran. “But, it may be difficult for many of ITA members to think that way for now.”

Moran said good news for the forklift industry is usually good news for the country, noting that forklift sales often mirror the ups and downs of the country’s Gross Domestic Product.

“We’re seeing a promising trend of renewed growth in demand for powered industrial trucks since 2009 to 2010, when the recession greatly impacted our industry,” said Moran. “This steady growth shows some stability returning to the marketplace. We’re cautiously optimistic.”

About the Author

Josh Bond
Contributing Editor

Josh Bond is a contributing editor to Modern. In addition to working on Modern’s annual Casebook and being a member of the Show Daily team, Josh covers lift trucks for the magazine.


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

The high-volume warehouse or distribution center that supports B2B, Omni-channel activities, direct-to-consumer shipments, and the Internet of Things all require a flexible and scalable supply chain in order to function at optimal capacity. The problem is that most of today's supply chains are made up of fragmented silos of information that compromise their ability to compete, be responsive to customer demands or seize new business opportunities.

As customers' demands constantly evolve, transportation and logistics (T&L) operations are being put under growing pressure to offer more efficient delivery services, while not compromising on customer service. Using findings from a research survey conducted among transport and logistics managers around the world, this report explores how a combination of mobile technology implementations for mobile workers, and process re-engineering efforts can elevate operations to the next level.

It's a fact - most best-of-breed WMS providers force you to pay every time you require a system change. Uncover five more dirty secrets many warehouse management systems providers don't want you to know. Download the white paper 5 Dirty Secrets of Warehouse Management Systems to discover these hidden truths and gain valuable information on considerations for evaluating WMS vendors.

Not Sure? The Whitepaper "Stay or Switch" Provides the Research Necessary for You to See How Well Your Provider Stacks Up!

Too many companies invest in ERP systems but do not achieve the business benefits they anticipated. Sometimes, the ERP solution never fits the way your people and processes work.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA