Market momentum continues at EXPO PACK México 2013

With 199,025 net square feet of floor space and a 16% increase in attendance (29,157 buyers vs. 25,139 in 2012), EXPO PACK México 2013 was a testament to the vibrancy of the Mexican marketplace, according show owner and organizer PMMI: The Association for Packaging and Processing Technologies.

“The Mexican marketplace continues to grow, and EXPO PACK México showed very clearly how committed packaging and processing suppliers are to it,” says Charles D. Yuska, president and CEO, PMMI. “Exhibitors represented 29 countries, and we were proud to include several international pavilions, thanks to the help of leading industry groups.”

The show benefited from the support of the following organizations:

Brazil — INP (Brazilian Plastic Institute)
China — China Council for the Promotion of International Trade
France — ADEPTA (Association for the Development of International Trade)
Italy — Italian Trade Commission
Spain — AMEC-ENVASGRAF (Spanish Packaging Machinery Association)
Taiwan — Chan Chao
United States, Canada & Mexico — PMMI

“Consider this: The PMMI Pavilion alone grew by 35% to 22,838 square feet. In addition to being a clear indication of our members’ commitment to the Latin American marketplace, I think that speaks to the fact that the international packaging and processing supply chain wants to reach customers in the region,” says Yuska.

Visitor attendance had a similar international flavor, as EXPO PACK México experienced the benefits of several months of promotional tours to key regions in Mexico and Central America.

He adds, “PMMI visited Guatemala and Costa Rica prior to the show, and we hosted delegations from each of these countries as well as buying groups from the Mexican States of Puebla, Querétaro and Guanajuato.”

EXPO PACK México keynote speaker Carlos Alazraki, President of the Mexican Association of Advertising (AMAP), attracted a full house for his talk on “The Creativity of my Product and the Impact on the Consumer.” The presentation explored the connections between packaging and marketing, the value packaging provides to products and brands, and how packaging can influence the consumer’s purchasing decision.

“AMEE’s conference sessions had the largest participation ever. They presented important topics such as eco-design and sustainability in packaging development, neuromarketing and its implementation, trends and new developments in machinery, and government support for technological development,” Yuska notes. “Judging by session attendance, it’s clear that AMEE’s conference program resonated with attendees.”

Yuska credits strong relationships with AMEE and other leading industry organizations in Mexico and Latin America for EXPO PACK México’s success:

AGEXPORT (Guatemala)
ANPDAPAC (Mexican Bottled Water Association)
CANACINTRA (National Chamber of Industry)
CANAFEM (Metal Packaging Manufacturers National Chamber)
CAREINTRA (Chamber of Industry for the State of Jalisco)
CANAGRAF (National Chamber of Graphic Arts)
CANAINCA (Mexican Association of Processed Foods)
CANIFARMA (Mexican Pharmaceutical Association)
CANIPEC (Mexican Chamber of Perfumes, Cosmetics & Toiletries)
CIAJ (Food Chamber of Jalisco)
PROCOMER (Costa Rica)

“Partnerships with about a dozen organizations strengthened our attendee outreach efforts, and increased the value of attending the show. We’re pleased and proud to have their support,” Yuska says.

With EXPO PACK México complete for the year, PACK EXPO Las Vegas is just around the corner. The next edition of EXPO PACK México will take place June 17-20, 2014, at Centro Banamex in Mexico City, Mexico.