Mastering the Capacity Rollercoaster
Transportation capacity is an ongoing business challenge that requires shippers to successfully manage uncertainty and the unexpected when shipping products. While many retailers and manufacturers are scrambling to meet current shipping challenges, they actually need to take a longer-term view and create a flexible transportation strategy that addresses the inevitable variations in both customer demand and carrier availability.
Every company that depends on shipping products quickly and cost-effectively – from retailers and consumer products companies to industrial manufacturers – is challenged by the current shortage of transportation capacity. The recent economic downturn forced many businesses to make tough decisions about their unused fleets and other transportation assets, in order to remain as lean and profitable as possible.
As a result, today we are in the midst of a serious capacity shortage. As the economy picks up speed and customer confidence grows, retailers and manufacturers are eager to get their products into receiving docks and store aisles quickly. Only too often they find themselves unable to accomplish this profitably. Many shippers are faced with a difficult choice: either pay a premium for alternative carriers or miss a critical sales opportunity.
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