Matson rebrands logistics units as “Matson Logistics”

News that Matson is rebranding its three logistics units under the new name, Matson Logistics – is consistent with recent industry trends.

By ·

News that Matson is rebranding its three logistics units under the new name, Matson Logistics – is consistent with recent industry trends.

As reported in Logistics Management—SCMR’s sister publication—several other “pure-play” ocean carriers set a precedent for this.

Regarding Matson and its suite of services offered by the three entities – Matson Integrated Logistics, Matson Global and Matson America – the single brand will differentiate its full range of services.

According to spokesmen, the Matson name represents ocean transportation, domestic and international rail intermodal service, long haul and regional highway brokerage, supply chain services, LTL transportation, specialized hauling, and company-operated warehousing and distribution.

All of the services offered will be marketed using a newly created Matson Logistics logo, spokesmen noted.

“As a company with over a century of service in the Pacific, the Matson brand is well established in the maritime industry and strongly associated with experience, commitment, innovation, efficiency and superior service,” said Matt Cox, president.

Local economists noted that the West Coast carrier is positioned to take advantage of the growing export trade.

“Owing to its reliance on the Port of Oakland and other Pacific Rim ocean cargo gateways, Matson is making a wise move,” said Jock O’Connell, Beacon Economics’ International Trade Adviser. “Adjusting for inflation, California’s export trade is as robust as it was prior to the recession,”

Matt Cox agreed:

“In the past decade, Matson’s logistics services have become increasingly diversified, encompassing warehousing and distribution and moving beyond North American markets to include China. To clarify and strengthen our position in the logistics industry, we will now promote our services using one brand name, Matson Logistics.”

As part of this initiative, the three entities have changed their legal names to better reflect the more unified approach to providing logistics services. Matson Integrated Logistics, Inc. is now “Matson Logistics, Inc.”; Matson America Transportation Services, LLC is now “Matson Logistics Services, LLC”; and Matson Global Distribution Services, Inc. is now “Matson Logistics Warehousing, Inc.” The new names are only legal name changes and do not require any updates or revisions to licenses, codes, customer contracts, insurance coverage, legal rights and obligations, or other documentation.

“Matson is one of the strongest and most widely recognized names in transportation and logistics,” added Cox. “We believe the rebranding of our logistics services will help further define Matson as a unique and multi-faceted provider in today’s growing supply chain services


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
Private Fleet vs. Dedicated: Which one is right for you?
Having the right fleet for your business can give you an advantage over the competition and lower transportation costs.
Download Today!
From the April 2017 Issue
While adoption rates have remained relatively flat, yard management systems (YMS) are helping logistics operations turn that important space between the loading dock and the gate into a vital link in the supply chain.
Information Management: Wearables come in for a refit
2017 Air Cargo Roundtable: Positive Outlook Driven by New Demand
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Maximize Your LTL Driver Adherence with Real-time Feedback
This webinar shows how companies are using real-time performance data to optimize the scheduling of their city fleets, as well as the routing of their standard, accelerated and time-critical shipments.
Register Today!
EDITORS' PICKS
2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...

ASEAN Logistics: Building Collectively
While most of the world withdraws inward, Southeast Asia is practicing effective cooperation between...
2017 Rate Outlook: Will the pieces fall into place?
Trade and transport analysts see a turnaround in last year’s negative market outlook, but as...