Matson rebrands logistics units as “Matson Logistics”

News that Matson is rebranding its three logistics units under the new name, Matson Logistics – is consistent with recent industry trends.

By ·

News that Matson is rebranding its three logistics units under the new name, Matson Logistics – is consistent with recent industry trends.

As reported in Logistics Management—SCMR’s sister publication—several other “pure-play” ocean carriers set a precedent for this.

Regarding Matson and its suite of services offered by the three entities – Matson Integrated Logistics, Matson Global and Matson America – the single brand will differentiate its full range of services.

According to spokesmen, the Matson name represents ocean transportation, domestic and international rail intermodal service, long haul and regional highway brokerage, supply chain services, LTL transportation, specialized hauling, and company-operated warehousing and distribution.

All of the services offered will be marketed using a newly created Matson Logistics logo, spokesmen noted.

“As a company with over a century of service in the Pacific, the Matson brand is well established in the maritime industry and strongly associated with experience, commitment, innovation, efficiency and superior service,” said Matt Cox, president.

Local economists noted that the West Coast carrier is positioned to take advantage of the growing export trade.

“Owing to its reliance on the Port of Oakland and other Pacific Rim ocean cargo gateways, Matson is making a wise move,” said Jock O’Connell, Beacon Economics’ International Trade Adviser. “Adjusting for inflation, California’s export trade is as robust as it was prior to the recession,”

Matt Cox agreed:

“In the past decade, Matson’s logistics services have become increasingly diversified, encompassing warehousing and distribution and moving beyond North American markets to include China. To clarify and strengthen our position in the logistics industry, we will now promote our services using one brand name, Matson Logistics.”

As part of this initiative, the three entities have changed their legal names to better reflect the more unified approach to providing logistics services. Matson Integrated Logistics, Inc. is now “Matson Logistics, Inc.”; Matson America Transportation Services, LLC is now “Matson Logistics Services, LLC”; and Matson Global Distribution Services, Inc. is now “Matson Logistics Warehousing, Inc.” The new names are only legal name changes and do not require any updates or revisions to licenses, codes, customer contracts, insurance coverage, legal rights and obligations, or other documentation.

“Matson is one of the strongest and most widely recognized names in transportation and logistics,” added Cox. “We believe the rebranding of our logistics services will help further define Matson as a unique and multi-faceted provider in today’s growing supply chain services


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
The Cloud Supply Chain Data Network
Understanding the Power of a Shared Online Network to Connect Global Partners and Achieve High Data Quality Levels
Download Today!
From the November 2016 Issue
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL) provider that could successfully combine transportation services and technology capabilities under one roof.
Warehouse & DC Operations Survey: Ready to confront complexity
2016 Quest for Quality Awards Dinner
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Digital Evolution: Streamlining Logistics and Supply Chain Operations
In this FREE virtual conference we'll define the challenges facing operations and offer solutions designed to create dynamic, automated networks that offer seamless communication, improved collaborative third-party relationships, and the ability to respond to changes at a moment's notice.
Register Today!
EDITORS' PICKS
Making the TMS Decision: Ariens Finds Just the Right Fit
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL)...
Motor Carrier Regulations Update: Caught in a Trap
The fed is hitting truckers with a barrage of costly regulations in an era of scant profits....

25th Annual Masters of Logistics
Indecision revolving around three complex supply chain elements—transportation, technology and...
2016 Quest for Quality: Winners Take the Spotlight
Which carriers, third-party logistics providers and U.S. ports have crossed the service-excellence...