Mobility in Consumer Products

The consumer products industry is undergoing significant change, with "empowered" consumers putting pressure on manufacturers and retailers for greater selection and speed. Traditional forms of consumer outreach are quickly being augmented and, in some cases, replaced by these new ways of communicating, reporting, and promoting.

By · October 31, 2012

The consumer products industry is undergoing significant change, with “empowered” consumers putting pressure on manufacturers and retailers for greater selection and speed. Traditional forms of consumer outreach are quickly being augmented and, in some cases, replaced by these new ways of communicating, reporting, and promoting.

Demand is becoming more volatile, requiring consumer products companies to have greater levels of visibility than ever before and the ability to make better decisions more quickly. The deployment of mobility offers the consumer products manufacturer a set of technologies that can help bridge visibility gaps and allow remote employees to be more efficient and effective.

This in-depth, highly topical IDC white paper describes how today’s consumer products industry is undergoing significant change, with “empowered” consumers putting pressure on manufacturers and retailers for greater selection and speed.

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IBM · Mobile Technology · All Topics
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