Subscribe to our free, weekly email newsletter!


New Application Programming Interface from Panjiva provides a deep dive into global trade data

By Jeff Berman, Group News Editor
July 28, 2014

Panjiva, an online search engine with detailed information on global suppliers and manufacturers, recently said it is opening up the “vault,” so to speak. The vault in this case is making its copious amount of trade data accessible through an Application Programming Interface (API), which enables customers to extract Panjiva’s trade data into their own database.

By accessing the company’s global trade data in this manner, Panjiva said that it also enables its customers to build its own proprietary tools and models. Ways in which Panjiva data can be used through the use of an API include: customized company-matching by meshing Panjiva data to existing data sets; supplementing existing sourcing data bases; creating new, custom databases; and building complex models of trade lanes and commodities.

“For several years, Panjiva has been building tools that make it easier to work with global trade data and they have been well-received,” said Panjiva CEO Josh Green in an interview. “Over the last year or two, we have had an increasing number of customers that have said they like the data but what they really want to do is incorporate into tools that they are building. We looked at this and said it makes perfect sense that customers would want to have our data inside their systems and make it easy for them. The easiest way to make data for incorporating it into other people’s tools is through an API.”

The Panjiva API is Web-based and, as an example, a company with a CRM system would send a request over the Web through the Panjiva API, with the API sending data back to the customer company’s CRM system.

Green said Panjiva has thousands of customers accessing Panjiva’s data through a Panjiva interface, but he explained that they are also seeing customers expressing an interest in putting this data into their own tools. This includes investors that want to enter data into models used for investment decisions and Fortune 500 companies that want to feed the data into risk analysis tools they are developing, and start-ups that want another data source on top of which they can build businesses.

“Part of what we were acknowledging as we built this is that there is a whole lot more we can do with the data than we ever thought of and the goal is to make it as easy as possible and to provide greater transparency into global trade,” said Green.

For logistics professionals, Green said that the API offers up some of its best resources.

“What we have heard over the years when talking to logistics professionals is that the primary use of global trade data is identifying potential customers and getting smarter about them before meeting with them,” he explained. “Trade data is fantastic at spotting potential customers of logistics services and knowing more about them, in terms of what they are shipping, where they are shipping from before meeting with them. What we heard from our most sophisticated customers was that they already had CRM systems, where they tracked their sales efforts and instead of using those CRM systems and the Panjiva interface, they wanted to plug the Panjiva data directly into their CRM interface, and the API makes that possible.” 

Green said that customers using API will be comprised of a slice of current customers that have the most developed in-house systems that are already being used to centralize all their data and are the top tier of Panjiva customers. He said there will also be new customers that had not previously worked with global trade data because it was too hard to work with but now have an easy way to pull this type of data for what they are already doing.

About the Author

Jeff Berman headshot
Jeff Berman
Group News Editor

Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

A couple of years ago, the rush to alternatively fueled vehicles was on. Diesel prices had surged past $4, the American Trucking Associations hosted an overflow crowd at its alternative fuels “summit” for trucking executives and energy tycoon T. Boone Pickens offered what might have been the ultimate assessment of where fuel prices were headed.

As a sector with myriad moving parts, coupled with obstacles like increased risks, cost pressures, among others, the healthcare supply chain is replete with uncertainties. But there are ways for the sector to counter these challenges, too, according to the seventh annual UPS “Pain in the (Supply) Chain healthcare surve

The study examines the trajectory of offshoring cost arbitrage to low-cost developing countries, the rise of new locations, and the fact that there’s ample room for growth.

In a rare show of solidarity, various trucking interests are asking the Department of Transportation’s Federal Motor Carrier Safety Administration to remove online safety ratings of individual motor carriers until flaws in the CSA methodology are fixed.

While it feels somewhat hard to fathom, the stage is set for the Council of Supply Chain Management Professionals (CSCMP) Annual Conference in San Antonio, Texas.

Article Topics

News · Global Trade · Panjiva · All topics

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA