Subscribe to our free, weekly email newsletter!

Not all air shippers on on same page with e-commerce, study shows

By Patrick Burnson, Executive Editor
February 01, 2011

Freight forwarders need to see “realizable and significant value” added to the airport-to-airport portion of the air cargo supply chain before making a commitment to e-commerce, said two major shipper associations.

The global survey of some 450 freight forwarders was conducted jointly by the International Federation of Freight Forwarders Associations (FIATA), and The International Air Cargo Association (TIACA).

Freight forwarders from 84 countries responded to FIATA and TIACA’s poll to ascertain their views on e-commerce with the largest number of participants from Australia, Canada, Egypt, India, Netherlands, Pakistan, Singapore, South Africa, Spain, Taiwan, United Arab Emirates, United Kingdom, United States, Vietnam and Zimbabwe. 

According to the survey, some 55 percent of respondents stated they were aware of the e-freight program championed by the International Air Transport Association (IATA), yet less than 20 percent said they were participating in the initiative.

“The initial findings clearly show a positive shift in forwarders’ attitudes to e-commerce with forwarders willing to invest only if airlines do likewise,” said Bill Gottlieb, immediate past president of FIATA, who helped lead the research. “They see themselves evolving and becoming more recognized as the carrier’s customer in the air cargo supply chain and pursuing modernization of the documentary process to entice them towards technology led industry initiatives.”

At the same time, the National Industrial Transportation League (NITL) was not among those groups objecting to e-freight.

“Quite frankly, we are caught by surprise on this objection,” said NITL air freight committee chair, Richard Macomber. “We’ll have to speak with our members on this to find out if similar opinions are shared by our members.”

For more articles on air cargo, click here.

About the Author

Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

If you want to meet some of the most ticked-off people on the planet, talk to any trucking industry retiree who received that letter from the Teamsters’ Central States pension plan notifying them of their potential financial haircut coming in retirement.

Global express delivery and logistics services provider DHL introduced a new flight geared towards Michigan-based importers and exporters out of the Detroit Metropolitan Airport.

With the sinking of the El Faro last week, and the resulting deaths of its entire crew of 33, the viability of the Jones Act is again being called into question.

“We’re pleased with the ongoing buildup of import cargo,” said Maritime Director John Driscoll. “Our job now is to maintain the momentum.”

UPS today announced it has made a significant expansion to its UPS Worldwide Express service by adding more than 41,000 global postal codes, which it said will result in earlier guaranteed-delivery options for shippers that only previously had end-of-day guarantees.


Post a comment
Commenting is not available in this channel entry.

© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA