Not all air shippers on on same page with e-commerce, study shows

Freight forwarders need to see “realizable and significant value” added to the airport-to-airport portion of the air cargo supply chain before making a commitment to e-commerce, said two major shipper associations.

By ·

Freight forwarders need to see “realizable and significant value” added to the airport-to-airport portion of the air cargo supply chain before making a commitment to e-commerce, said two major shipper associations.

The global survey of some 450 freight forwarders was conducted jointly by the International Federation of Freight Forwarders Associations (FIATA), and The International Air Cargo Association (TIACA).

Freight forwarders from 84 countries responded to FIATA and TIACA’s poll to ascertain their views on e-commerce with the largest number of participants from Australia, Canada, Egypt, India, Netherlands, Pakistan, Singapore, South Africa, Spain, Taiwan, United Arab Emirates, United Kingdom, United States, Vietnam and Zimbabwe. 

According to the survey, some 55 percent of respondents stated they were aware of the e-freight program championed by the International Air Transport Association (IATA), yet less than 20 percent said they were participating in the initiative.

“The initial findings clearly show a positive shift in forwarders’ attitudes to e-commerce with forwarders willing to invest only if airlines do likewise,” said Bill Gottlieb, immediate past president of FIATA, who helped lead the research. “They see themselves evolving and becoming more recognized as the carrier’s customer in the air cargo supply chain and pursuing modernization of the documentary process to entice them towards technology led industry initiatives.”

At the same time, the National Industrial Transportation League (NITL) was not among those groups objecting to e-freight.

“Quite frankly, we are caught by surprise on this objection,” said NITL air freight committee chair, Richard Macomber. “We’ll have to speak with our members on this to find out if similar opinions are shared by our members.”

For more articles on air cargo, click here.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
eBook: Why Multi-Tier Supplier Collaboration is More Important Now
Explore the benefits of supplier collaboration including sharing demand forecasts, faster reactions to demand or capacity changes and well-coordinated product launches.
Download Today!
From the September 2017 Logistics Management Magazine Issue
While Amazon’s recent bid to purchase Whole Foods made mainstream headlines, the e-commerce giant will still need to adhere to time-tested realities. Any way you slice it, the integrated U.S. cold chain requires optimized service from existing ports, 3PLs, cold storage warehousing, transportation providers and high-value vendors.
Improving 3PL Management: Glanbia Adds Muscle to Logistics
Why Retail Supply Chain Transformations Fail - and how to get it right
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
EDITORS' PICKS
26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...

2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...