NRF sets stage for Manhattan Associate’s SCOPE solutions

According to senior solutions director, Brian Kinsella, consumers “are beginning to morph with retailers” with the aid of mobile technology

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At this week’s 2011 National Retail Federation (NRF) Annual Conference, Manhattan Associates will reveal the next generation of what it calls “Zero Disappointment Retail – supply chain optimization capabilities that enable retailers to increase revenue by saving every sale and presenting a consistent brand experience to customers across every selling channel.

According to senior solutions director, Brian Kinsella, consumers “are beginning to morph with retailers” with the aid of mobile technology.

“You see customers in a store now, with a hand-held digital device searching for specific commodities,” he said in an interview. “When that happens, the retailer better have it in stock, or the sale is lost.”

Manhattan will demonstrate the “ideal” customer retail experience at booth 759 in the Jacob K. Javitz Convention Center in New York City from Jan. 10-12 via a series of vignettes that depict the “anywhere, anytime, anyhow retail experience.”

Kinsella added that Manhattan wants to provide the automation, real-time visibility and “dynamic decision-making capabilities” that lower overall inventory, reduce touches and get the right amount of products in the right place at the right time based on buying trends and seasonal demand.

In a statement, Eddie Capel, executive vice president, global operations, Manhattan Associates, said the company’s “Zero Disappointment Retail” is designed to give retailers the ability to retain and expand profitable customer relationships.

“Leveraging current systems and investments with Manhattan SCOPE solutions can help retailers execute orders faster, change inventory plans in real-time and never lose a sale due to out-of-stocks or frustration over shipping options and inflexible customer service processes,” he said.

In addition to the booth activity at NRF, Manhattan customers and experts are hosting two breakout sessions during the show that feature key philosophies and products that encompass Manhattan’s Zero Disappointment Retail:

On Monday, January 10, Pierre Gressier of French retailer 3Suisses and Kinsella of Manhattan will present “3Suisses: A Blueprint for Selling More by Seeing More”  in room 3D04 of the Javitz Expo Hall.

On Tuesday, January 11, in room 1E16 of Hall E, Nikki Baird of RSR Research will moderate “Leveraging Distributed Order Management to Improve Fill Rates and Lower
Inventory Costs”, a panel featuring executives from David’s Bridal, Elektra and 3Suisses.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

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