Subscribe to our free, weekly email newsletter!

Ocean cargo: Shippers are getting the attention they deserve

“The carriers are finally coming to shipper forums to listen, rather than just speak,” said Peter A. Friedmann, executive director of Agriculture Ocean Transportation Coalition
By Patrick Burnson, Executive Editor
June 17, 2011

As many leading ocean carrier executives have noted recently, sharper shipper expectations are driving disruptive change in the industry.

“The carriers are finally coming to shipper forums to listen, rather than just speak,” said Peter A. Friedmann, executive director of Agriculture Ocean Transportation Coalition (AgTC). “We have observed a whole new attitude when it comes to service and shipper concerns.”

Those concerns were given full voice at AgTC’s recently concluded 24th annual meeting in San Francisco.  According to Friedman, the record turn-out of his constituents may have contributed to the “new dynamic” of interaction.

“The carrier executives didn’t just blow in here to give a speech and abruptly depart,” he said. “They came early, mingled, and talked to our members, making a real effort to understand their point of view.”

Given the fact that AgTC members control approximately 1.4 million TEUs (twenty-foot equivalent units) a year, this should not come as such a surprise. But there’s another key reason, too, said Friedmann.

“Our ‘ocean carrier performance survey’ – now in its seventh year – is very closely watched by the biggest and best global carriers,” he said. “And they compete aggressively for this recognition.”
AgTC members include agriculture and forest products exporters and are found on the list of the Top 100 Exporters, as well as hundreds of smaller, but still substantial volume exporters and many importers as well. In addition, freight forwarders, who often serve as the export departments of ag and forest products exporters, are members of the AgTC, and bring the their expertise to the survey.

This year, over 425 transportation professionals completed the survey based on the following criteria:

Documentation accuracy and timeliness; quote responsiveness; rate competitiveness; claims service; freight billing accuracy; on-time performance; ease of doing business; canceling or rolling bookings; equipment and space allocation; problem resolution; and customer service practices.

“OOCL always ranks high,” said Friedmann, “and they finished first this year. It’s also important to note that APL finished second, and Evergreen captured third.”

But that doesn’t tell the whole story, Friedmann, said, observing that Maersk continues to show marked improvement year upon year.

“Their leaders have demonstrated a willingness to change and work with our constituents,” he said. “They don’t take their premier status for granted.”

For related articles click here.

About the Author

Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

The NRF is calling for 2015 holiday sales to see a 3.7 percent annual gain to $630.5 billion, which comfortably outpaces the ten-year average of 2.5 percent.

On the heels of announcing it plans to acquire freight transportation and logistics services provider Con-way Inc. for $3 billion, XPO Logistics may be considering selling off Con-way Truckload, the company’s truckload arm.

The International Air Cargo Association (TIACA) has called on world leaders meeting at the United Nations this week to work together to find solutions to the ongoing migrant crisis in Europe

More than 20 U.S. port authority officials and their key staff, representing seaports from all four U.S. coasts, will gather on October 8 to meet with Congressional leadership to discuss the upcoming surface transportation bill and the U.S. Army Corps of Engineers’ navigation budget.

Companies used to compete on price and service. The future of supply chain, according to Steve Melnyk, is culture. In fact, innovators like Apple, Google, and Unilever are already leading because of their cultures. Your company can too.


Post a comment
Commenting is not available in this channel entry.

© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA