Subscribe to our free, weekly email newsletter!


Ocean cargo: Shippers are getting the attention they deserve

“The carriers are finally coming to shipper forums to listen, rather than just speak,” said Peter A. Friedmann, executive director of Agriculture Ocean Transportation Coalition
By Patrick Burnson, Executive Editor
June 17, 2011

As many leading ocean carrier executives have noted recently, sharper shipper expectations are driving disruptive change in the industry.

“The carriers are finally coming to shipper forums to listen, rather than just speak,” said Peter A. Friedmann, executive director of Agriculture Ocean Transportation Coalition (AgTC). “We have observed a whole new attitude when it comes to service and shipper concerns.”

Those concerns were given full voice at AgTC’s recently concluded 24th annual meeting in San Francisco.  According to Friedman, the record turn-out of his constituents may have contributed to the “new dynamic” of interaction.

“The carrier executives didn’t just blow in here to give a speech and abruptly depart,” he said. “They came early, mingled, and talked to our members, making a real effort to understand their point of view.”

Given the fact that AgTC members control approximately 1.4 million TEUs (twenty-foot equivalent units) a year, this should not come as such a surprise. But there’s another key reason, too, said Friedmann.

“Our ‘ocean carrier performance survey’ – now in its seventh year – is very closely watched by the biggest and best global carriers,” he said. “And they compete aggressively for this recognition.”
AgTC members include agriculture and forest products exporters and are found on the list of the Top 100 Exporters, as well as hundreds of smaller, but still substantial volume exporters and many importers as well. In addition, freight forwarders, who often serve as the export departments of ag and forest products exporters, are members of the AgTC, and bring the their expertise to the survey.

This year, over 425 transportation professionals completed the survey based on the following criteria:

Documentation accuracy and timeliness; quote responsiveness; rate competitiveness; claims service; freight billing accuracy; on-time performance; ease of doing business; canceling or rolling bookings; equipment and space allocation; problem resolution; and customer service practices.

“OOCL always ranks high,” said Friedmann, “and they finished first this year. It’s also important to note that APL finished second, and Evergreen captured third.”

But that doesn’t tell the whole story, Friedmann, said, observing that Maersk continues to show marked improvement year upon year.

“Their leaders have demonstrated a willingness to change and work with our constituents,” he said. “They don’t take their premier status for granted.”

For related articles click here.

About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Having introduced into the California State Senate a new bill designed to give an exemption from sales and use tax for port terminal operators purchasing zero or “near zero-emission” equipment, Lara is trying to advance two agendas.

The notions of “green shoots” or “cautious optimism” in gauging the current state of the economy does not specifically exhibit what is really happening, when assessing how things are actually going, it seems. That was made clear by Bob Costello, chief economist at the American Trucking Associations, at last week’s NASSTRAC (National Shippers Strategic Transportation Council) Shippers Conference and Transportation Expo in Orlando, Fla. last week.

With a 6.8 cent gain to $2.266 per gallon, this week’s average diesel price is at its highest level since the week of December 28, when it was at $2.237 per gallon.

Manufacturing activity in April remained on the right side of growth for the second straight month, following six months of contraction, according to the April edition of the Manufacturing Report on Business from the Institute for Supply Management (ISM).

Some 22 centuries after the original Silk Road smoothed the path of Chinese silk merchants to Europe, a new effort is beginning to build a new 21st century highway between Europe and the burgeoning economy of China, now the world’s fastest-growing market.

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2016 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA