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Optimizing Marketing Efforts


September 19, 2013

One of the biggest challenges companies face is the ability to engage with customers effectively while streamlining marketing efforts.

Today, successful organizations are transforming their marketing communications with a clear view of their customer needs and interests.

These leading organizations are utilizing tools to help them address marketing issues that enable them to invest time and money in the right places, while improving team effectiveness and sales alignment.

Read this real-world customer scenario guide to see how companies are optimizing marketing efforts with the right combination of people, processes, and technology.

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