Supply chain management continues to expand in the cloud

I recently put that question to Ranga Bodla and Roman Bukary, two executives from NetSuite, considered by many to be the largest on-demand provider of ERP solutions.

By ·

What’s the state of cloud computing?

I recently put that question to Ranga Bodla and Roman Bukary, two executives from NetSuite, considered by many to be the largest on-demand provider of ERP solutions.

What sparked the question was an announcement that NetSuite was releasing a demand planning application as part of its latest release. I remember talking to NetSuite when they first came to the market a few years ago, and most of what they had to offer was back office applications, like financials and human resources.

Since then, however, the company has seen increased demand from manufacturers and distributors. “We started out by focusing on the horizontals – the applications that would satisfy a broad set of customers,” Bodla told me. “In the last 18 months, we’ve increased our focus on applications for distribution and manufacturing.”

In the past, many of those applications came from partners, like eBizNet, formerly known as 7Hills, which provided warehouse management functionality, and RootStock, a provider of manufacturing planning software. NetSuite built demand planning inhouse.

“We wanted an application that was built directly on our platform to provide a completely seamless experience to the user,” Bodla said.

Going forward, Bodla said, NetSuite will take a two-pronged approach to applications.

Whenever possible, it will build a broad functional application to meet the needs of 80% of users. NetSuite will work with partners on applications for customers that need deep functionality.

The emphasis on warehousing and manufacturing applications also represents a shift in the makeup of companies interested in NetSuite. “A majority of our customers are now product-based rather than service based,” Bodla said. “They are making and distributing things.”

And, they’re running conventional warehouses and factories. “We’re probably not appropriate for the upper end of the market and most of our customers aren’t yet at that level of complexity,” he said. “We’re not Diapers.com, with mobile robots. We’re comfortable in the mid-range now and we are moving up the scale.”

“We have customers running 200,000 and 300,000 square feett warehouses that are comfortable with their software in the cloud,” he added. “It’s appropriate, scalable and efficient for most needs.”


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Latest Whitepaper
The Cloud Supply Chain Data Network
Understanding the Power of a Shared Online Network to Connect Global Partners and Achieve High Data Quality Levels
Download Today!
From the November 2016 Issue
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL) provider that could successfully combine transportation services and technology capabilities under one roof.
Warehouse & DC Operations Survey: Ready to confront complexity
2016 Quest for Quality Awards Dinner
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Best Practices: How to Efficiently Leverage APIs to Increase Your Net Income
Both legacy and modern technology leaders agree that leveraging API connectivity is critical in keeping up with the pace of a world that demands not only speed and agility, but also a deep level of visibility. During this session a panel of technology and industry experts discuss impact APIs can have on annual net income and market capitalization.
Register Today!
EDITORS' PICKS
Making the TMS Decision: Ariens Finds Just the Right Fit
The third time is the charm for this U.S. manufacturer on the hunt for a third-party logistics (3PL)...
Motor Carrier Regulations Update: Caught in a Trap
The fed is hitting truckers with a barrage of costly regulations in an era of scant profits....

25th Annual Masters of Logistics
Indecision revolving around three complex supply chain elements—transportation, technology and...
2016 Quest for Quality: Winners Take the Spotlight
Which carriers, third-party logistics providers and U.S. ports have crossed the service-excellence...