Supply Chain Managers Can Avoid Product Recall Traps

It's critical manufacturers find a way to take control before such crises occur

By ·

The recent recall of half a million SUVs will put significant stress on Chrysler’s global supply chain, adding pressure to replenish stock and keep the impact to daily operations at a minimum.

According to Michael Lucas, CEO, FrequentZ, while automotive recalls are nothing new, they shed light on the need for advanced track and trace technology for auto parts – beyond they typical warranty-related product tracking.

“This is the second largest recall in the company’s history,” he says. “So it’s critical manufacturers find a way to take control before such crises occur. Auto manufacturers need technology to track product movement from start to finish, well beyond the warranty period, to pinpoint impacted vehicles and notify consumers before issuing a wide-scale recall.”

Lucas says this advanced access to data would allow supply chain managers to significantly narrow the scope of a recall, thereby saving millions of dollars:

“Track-and-trace capabilities are essential for industries such as automotive, pharmaceutical and food / beverage, and I believe we’ll see more of their use in the future - both to protect businesses and the well-being of those businesses’ consumers.”


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
Refining TMS Integration Outside the Four Walls of the Warehouse
How shippers can use a modern transportation management system (TMS) to successfully integrate across the supply chain ecosystem and create a truly digital network.
Download Today!
From the October 2017 Logistics Management Magazine Issue
A leading distributor of professional salon products in the U.S. forms unique partnerships with its key LTLs to lower transport costs, reduce its carbon footprint and improve service to its 565 store locations.
Q4 2017 Rail/Intermodal Roundtable: Improvements apparent; work remains
LM Viewpoint: Collaboration, Now more than ever
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
EDITORS' PICKS
SalonCentric: One Beautiful Network
A leading distributor of professional salon products in the U.S. forms unique partnerships with its...
26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...

34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...
2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...