Supply Chain Managers Require “Building Blocks,” says E2open

“Rethinking the Building Blocks of the Modern Supply Chain,” a recently-published white paper produced by E2open, posits the question: How do you manage demand you can’t predict with supply you don’t control?

By ·

“Rethinking the Building Blocks of the Modern Supply Chain,” a recently-published white paper produced by E2open, posits the question: How do you manage demand you can’t predict with supply you don’t control?

According to senior company executives, collaborative execution can help supply chain managers “commit with confidence.”

“With changing markets, volatile demand, and a deep dependence on partners who can only be indirectly managed by contracts and influence, brand owners need constant access to timely, complete information,” says Michael Schmitt, chief marketing officer, E2open.

He added that supply chain managers need the ability to plan and see across the network and work collaboratively with partners to resolve the frequent disruptions that can hinder the achievement of customer service and margin goals.

“Unfortunately, enabling technologies for visibility, management, and decision support in this network environment has not kept pace. As result, supply chain professionals struggle to make decisions based on information that is fragmented across their network of partners,” he says.

Sean Rollings, E2open’s vice President, product marketing, concurs, noting that they want a “single source of truth” so that they can make better decisions faster.

“This requires a convergence of analytics,” he says. “This will take the latency out of the supply chain.”

The whitepaper maintains that better information always equals better decisions; but incomplete, inaccurate, or untimely information can be worse than useless—it can be actively damaging.

The authors note that demand volatility is a perfect case in point. In this environment, success hinges on the ability of the entire trading partner network, not just the brand owner, to reliably and cost-effectively manage demand volatility.

One of the chief conclusions is that supply chain managers should have Cloud connectivity with their trading partners. This provides real-time data put in the context of harmonized business processes and made visible and actionable through concurrent computations.

Schmitt told SCMR in an interview that this connectivity will help supply chain managers in telecom and other high-tech industries build and maintain a solid “control tower.”

Rollings says emerging markets are increasingly becoming a “testing ground” for this strategy.

“We are operating in an ‘omni-channel’ world now,” he adds. “This ‘building blocks’ paper explains how managers are adapting to those challenges.”


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
Digital Issue: The Current State of Third-Party Logistics Services
It has become quite clear that logistics professionals are now facing an unprecedented set of challenges. From tightening capacity, to ongoing regulation hurdles, to the complexity brought on by e-commerce, today’s shippers are transforming the way they manage their logistics operations.
Download Today!
From the June 2017 Issue
Here are five trends that every shipper­—and potential shipper—must watch as the demand for experienced logistics and supply chain professionals soars.
2017 Rail/Intermodal Roundtable: Volume stable, business steady
Cross-Border Logistics: NAFTA tune-up time
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Women in Logistics: Breaking Gender Roles to Win the War for Talent
In this session you'll hear from a panel of women who are now leading top-level logistics and supply chain operations. The panel will share their success stories as well as advice for women who are now making their way up the ladder.
Register Today!
EDITORS' PICKS
2017 Top 50 3PLs: Investment and Consolidation Maintain Traction
The trend set over the past few years for mergers and acquisitions has hardly subsided, and a fresh...
The Evolution of the Digital Supply Chain
Everyone is talking about terms like digitization, Industry 4.0 and digital supply chain management,...

2017 Salary Survey: Fresh Voices Express Optimism
Our “33rd Annual Salary Survey” reflects more diversity entering the logistics management...
LM Exclusive: Major Modes Join E-commerce Mix
While last mile carriers receive much of the attention, the traditional modal heavyweights are in...