Transpacific marketplace can be reshaped by “OceanMetrics”

“OceanMetrics” is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward

By ·

While measuring performance of carriers, shippers and trading partners across the ocean supply chain is integral to improving and optimizing workflow, it remains a key challenge due to the lack of a common set of data.

According to Milan Vaclavik, director of product management at INTTRA, the company’s “OceanMetrics,” is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward.

“We feel that there will be a greater emphasis on collaboration when contracts are negotiated this year,” he said. “Our tool gives both shippers and carriers a statistical framework they can agree upon.”

Vaclavik, will be presenting his views at an industry event staged in Southern California tomorrow focusing on Asia Pacific maritime issues.

In an exclusive interview with Supply Chain Management Review, he said that he expects more shippers to rely on “hard data” rather than shared anecdotes.

“The standard service contract really places very little emphasis on ‘service,’” he said. “It just stipulates the number of boxes and delivery dates. We want to be the intermediary that harmonizes the vernacular. This represents a critical change in the current culture.”

Lars Jensen, CEO and Partner of SeaIntel Maritime Analysis in Copenhagen, agrees.


“Both shippers and carriers need to identify the decision which the information is supposed to improve, and then make the information and analysis available to the right people at the right time in the right format,” he said.

Jensen will be joining Vaclavik in a dialogue with shippers at the Southern California event. In an earlier interview with SCMR, he noted that the most urgent need for carriers to confront is “capacity glut.”

Vaclavik said that INTTRA’s solution should help identify cancelled bookings, thereby helping carriers manage space more effectively.

“OceanMetrics can’t spot ‘ghost bookings,’” he said. “But it can certainly help measure the number of legitimate transactions,” he said.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Logistics Management Magazine!

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your entire logistics operation.
Start your FREE subscription today!

Article Topics

All Topics
Latest Whitepaper
The Retailer’s Atlas for Omnichannel Returns
Fueled by e-commerce, the new state of retail is truly an omnichannel one, and companies will flourish or flounder based on how well their supply chain can meet customer expectations.
Download Today!
From the November 2017 Logistics Management Magazine Issue
An inside look at how a large pharmaceutical firm transformed its vendor and supplier relationships into true, collaborative partnerships—and greatly strengthened its logistics and supply chain operations in the process.
34th Annual Quest for Quality Awards: 2017 Awards Dinner
Trucking Regulations: Washington U-Turns; States put hammer down
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!
Latest Webcast
Logistics Showcase: Rising to the same-day delivery challenge
Today’s delivery puzzles are very different than traditional DC to store or warehouse to DC puzzles. It’s not just the shorter time frame for delivery; the basic requirements are significantly different and more complex as well. In this session you'll learn how to address same day delivery challenges while also driving down costs and increasing customer satisfaction.
Register Today!
EDITORS' PICKS
2017 NASSTRAC Shipper of the Year: Mallinckrodt; Mastering and managing complexity
An inside look at how a large pharmaceutical firm transformed its vendor and supplier relationships...
2017 Alliance Awards: Recognizing outstanding supply chain partnerships
In an era where effective supply chain collaboration is both highly valued and elusive, Logistics...

26th Annual Study of Logistics and Transportation Trends: Transportation at Digital Speed
While a majority of companies strongly agree that transportation is a strategically important...
34th Annual Quest for Quality Awards: Winners Revealed
Which carriers, third-party logistics providers, and North American ports have crossed the service...