U.S. shippers may be seeking more clarity with China’s suppliers

Trade experts say cultural dissonance may continue to complicate the relationship

By ·

China is high context culture, meaning that what’s said must be interpreted based on surroundings or the issue context. 

Rosemary Coates, a China expert, says high context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because members know what to do and what to think from years of interaction with each other.

Read more in Supply Chain Management Review


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