Vidmar unveils new name, logo, and tagline

Effective immediately, Vidmar has announced it will become part of Stanley Industrial & Automotive. Stanley Industrial & Automotive represents the unification of over fourteen globally recognized brands and provides multi-platform solutions to the industrial and automotive repair industry backed by one of the world’s largest tool companies.

As part of the unification, Vidmar joins the Storage & Workspace Systems business unit and is unveiling a new company look with a revamped logo and tagline: Smart Versatile Storage. The updated elements reflect key characteristics of Vidmar products, including strength, durability, and adaptability.

“As we evolve our brands, it’s important to move forward without losing our core identity or existing equity,” said Christine Yingli Yan, president of Storage & Workspace Systems. “We have built our reputation by providing quality products and service over the years, and we appreciate your support and patronage. We look forward to elevating our company to an even higher level with these brand changes.”

The announcement follows the news that Lista International has also joined the Storage & Workspace Systems unit.