A Big Fat, Wealthy Chinese Market, But You Must Produce Locally

China already has the largest middle class of any nation on earth; about 350 million. Within 10 years, the predictions say that number will balloon to over 800 million.
By Rosemary Coates, President of Blue Silk Consulting
November 15, 2012 - SCMR Editorial

I have noticed a remarkable shift in companies’ China strategies over the past 2-3 years.  No, it is not re-shoring or rethinking the decision to locate manufacturing there.  In fact, most of the companies are expanding operations in China.  Why?  Because China is by far, the largest target market on the planet for just about everything.

China already has the largest middle class of any nation on earth; about 350 million.  Within 10 years, the predictions say that number will balloon to over 800 million.  As China industrializes, more people are lifted out of poverty and demanding what we all demand when we have disposable income: cars, electronics, houses, re-modeled kitchens.  Industry demands infrastructure, component parts and automation. This makes China the most attractive market for companies selling just about every kind of product.

But to sell industrial products to industries or to any Chinese government agency or state-owned enterprise (SOE), products are required to be produced locally or have local content.  This means that sellers will have to manufacture inside of China, not just ship there.  This local-content requirement is not much different than the “Buy America Act” requiring US Government agencies to buy American goods when possible.

While it may be popular for Americans and Europeans to talk about re-shoring, in reality, most companies are building even more manufacturing capability in China to take advantage of the burgeoning market and to comply with the “Buy Chinese” policies.  World Class companies look at China as a big, fat target market.

Western companies will continue expansion plans in China but keep a low profile while doing so.  After all, building manufacturing capability in China isn’t a very popular idea in America these days.



About the Author

image
Rosemary Coates
President of Blue Silk Consulting
Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and 42 Rules for Superior Field Service and The Reshoring Guidebook. Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters. She is passionate about Reshoring.

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

When it comes to the chances of the December 31, 2015 Positive Train Control (PTC) deadline being extended, something which railroads say is badly needed, it appears they need to be prepared to be disappointed. That was the chief takeaway of a statement from Sarah Feinberg, acting administrator of the United States Department of Transportation’s Federal Railroad Administration (FRA).

It’s said that innovation will lead the economy out of its current funk. But how does an organization become a perpetually innovative company? That’s one of the questions Kai Engel and his co-authors at A.T. Kearney set out to answer in their new book Masters Of Innovation.

At $2.843, the average price per gallon was down 1.6 cents, following last week’s 1.1 cent drop and a cumulative 7.1 cent cumulative drop over the last five weeks.

LM Group News Editor Jeff Berman caught up with UPS Freight President Jack Holmes at the National Shippers Strategic Transportation Council’s (NASSTRAC) Annual Conference and Exhibition. Berman and Holmes spoke about various aspects of the less-than-truckload sector (LTL), as well as related freight transportation news and trends.

In the third-party logistics (3PL) sector, the ongoing trend of merger and acquisition (M&A) activity never seems to take a break. That is apparent in recent weeks alone, with XPO Logistics recent acquisition of Norbert Dentressangle for $3.53 billion, Echo Global Logistics scooping up Command Transportation for $420 million, and Kuehne+Nagel buying ReTrans for an undisclosed sum.

Article Topics

Blogs · Global · Procurement · Trade · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.