Adoption of Global Containerized Freight E-Commerce Continues to Expand

This growth reflects the industry's continued desire to maximize focus on core competitive differentiators
By Patrick Burnson, Executive Editor
February 27, 2012 - SCMR Editorial

INTTRA, a leading provider of e-commerce solutions for the ocean freight industry, reports an increase in usage of their global e-commerce solutions by the containerized shipping industry. 

In 2011, transactions through INTTRA’s e-commerce platform increased by 24 percent. INTTRA processed 22.4 million container transactions in 2011, representing the largest share of global ocean containerized freight e-commerce. 

This growth reflects the industry’s continued desire to maximize focus on core competitive differentiators.

“With an increase in transaction volumes comes ‘big data’ that can be transformed into actionable performance information that can uncover new potential for supply chain efficiencies and operations for carriers and shippers alike,” said Ken Bloom, INTTRA, CEO.

David Aquino, veteran analyst and currently V.P. of Operations Strategy for Houghton Mifflin Harcourt Publishing, agreed.

“The effective management of digital assets as it relates to product development, sales life cycle management, reporting or financial activities is becoming a area of primary focus,” he said.  “Organizations which have struggled to manage a traditional physical supply chain will be destroyed if they have an ineffective or unmanaged digital supply chain.”

INTTRA facilitates this by streamlining and standardizing the processes and common transactions in ocean container shipping via a global, independent transactional network that efficiently connects carriers and their customers.

Based on Drewry Maritime Research’s projected 2011 global container growth of 6.5 percent, INTTRA’s transaction growth represents almost four times 2011 industry volume growth..  As shippers continue to find value in automating their ocean freight buying, they also see the benefit of easy-to-access, Web-based solutions. Usage of INTTRA’s I-ACT online channel increased by 36 percent, year over year.

INTTRA’s e-commerce growth was strong among established global shipping markets.  INTTRA identified the following markets as having substantial year over year growth:  China 21 percent; United States 28 percent; United Kingdom 52 percent; South Korea 63 percent, and Italy 75 percent growth.

Emerging markets, where the global shipping industry sees great potential for trade growth, continue to step up adoption of INTTRA e-commerce to benefit from easy access to advanced technology at a low cost.  Agility’s 2012 Emerging Markets Logistics Index ranks emerging markets by investment potential and progress each year.  These Agility top 10 ranked emerging markets showed significant year over year growth in INTTRA usage:  India 25 percent; Saudi Arabia 123 percent; Indonesia 40 percent; Russia 135 percent; Malaysia 44 percent; Chile 21 percent, and Mexico 24 percent.

“We are pleased to see e-commerce usage increasing across the globe especially during an economic time when companies need to increase operational efficiencies and add value to their business.  INTTRA’s goal from the start has been to create a standardized, global industry platform that would unite carriers with their customers to streamline the ocean freight buying process.  Network connectivity not only increases efficiencies but also improves trading partner collaboration, and data sharing and analysis,” said Bloom

INTTRA recently introduced OceanMetrics, a performance measurement platform for INTTRA’s user community that uses INTTRA transaction data to evaluate schedule reliability and booking performance. 



About the Author

image
Patrick Burnson
Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).

Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Earlier today, the United States Senate signed off on a six-year surface transportation authorization, according to various media reports. The bill, entitled the Developing a Reliable and Innovative Vision for the Economy (DRIVE) Act, passed by a 65-34 margin and comes at a time, when the most recent extension for surface transportation funding expires tomorrow, July 31.

Demand for the $500 million in available funding for the United States Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) competitive grant program was easily trumped, with applications for the seventh round of TIGER grants coming in at $9.8 billion, or nearly twenty times the available amount, DOT said this week.

Global logistics managers will be tracking the progress of the controversial Trans-Pacific Partnership (TPP) talks in Maui, Hawaii this week, as negotiating parties hope to finalize the agreement.

As has been noted in recent coverage on this site in regards to Peak Season, one underlying theme has been, and remains, how Peak Season is not what it used to be. That is not to say there will not be any Peak Season-related activity. Make no mistake, there will be and things driving it from the seasonal nature of business activity and cargo flows to higher demand and increased e-commerce activity, among others.

UPS Access Point locations serve as a replacement delivery address when consumers are not at home to receive a package or when consumers want a delivery to go somewhere other than their residence.

Article Topics

News · Technology · Supply Chain · Logistics · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA