Greening the supply chain from the bottom up

By Patrick Burnson, Executive Editor
October 17, 2011 - LM Editorial

The annual GreenBiz Innovation Forum in San Francisco last week yielded some remarkable information and insight on how major U.S. corporations are entering a new phase of sustainable supply chain creation.

Hannah Jones, the Vice President of Sustainable Business & Innovation for Nike, noted that her company – along with mega multinationals like Procter & Gamble and Eli Lilly –  are reconfiguring their distribution models by constantly monitoring “grass roots communities” and their complex networks. At the same time, she said, companies like hers are actively educating consumers on the value of purchasing “greener” products.

Nike uses 75,000 materials that go into its various products in the course of just one year, said Jones, and a good deal of those are recyclable and part of an elaborate reverse logistics process. To their credit, Nike is not keeping this strategy under wraps, but rather, sharing it with other apparel manufacturers in then industry collective known as the Green Xchange.

By openly sharing this information, said Jones, Nike avoids the “ghettoization” of sustainability, and will help change the way goods are shipped and sourced in a more responsible and efficient manner. The bottom line: More margin without compromise.



About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Having introduced into the California State Senate a new bill designed to give an exemption from sales and use tax for port terminal operators purchasing zero or “near zero-emission” equipment, Lara is trying to advance two agendas.

The notions of “green shoots” or “cautious optimism” in gauging the current state of the economy does not specifically exhibit what is really happening, when assessing how things are actually going, it seems. That was made clear by Bob Costello, chief economist at the American Trucking Associations, at last week’s NASSTRAC (National Shippers Strategic Transportation Council) Shippers Conference and Transportation Expo in Orlando, Fla. last week.

With a 6.8 cent gain to $2.266 per gallon, this week’s average diesel price is at its highest level since the week of December 28, when it was at $2.237 per gallon.

Manufacturing activity in April remained on the right side of growth for the second straight month, following six months of contraction, according to the April edition of the Manufacturing Report on Business from the Institute for Supply Management (ISM).

Some 22 centuries after the original Silk Road smoothed the path of Chinese silk merchants to Europe, a new effort is beginning to build a new 21st century highway between Europe and the burgeoning economy of China, now the world’s fastest-growing market.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2016 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA