Greening the supply chain from the bottom up

By Patrick Burnson, Executive Editor
October 17, 2011 - LM Editorial

The annual GreenBiz Innovation Forum in San Francisco last week yielded some remarkable information and insight on how major U.S. corporations are entering a new phase of sustainable supply chain creation.

Hannah Jones, the Vice President of Sustainable Business & Innovation for Nike, noted that her company – along with mega multinationals like Procter & Gamble and Eli Lilly –  are reconfiguring their distribution models by constantly monitoring “grass roots communities” and their complex networks. At the same time, she said, companies like hers are actively educating consumers on the value of purchasing “greener” products.

Nike uses 75,000 materials that go into its various products in the course of just one year, said Jones, and a good deal of those are recyclable and part of an elaborate reverse logistics process. To their credit, Nike is not keeping this strategy under wraps, but rather, sharing it with other apparel manufacturers in then industry collective known as the Green Xchange.

By openly sharing this information, said Jones, Nike avoids the “ghettoization” of sustainability, and will help change the way goods are shipped and sourced in a more responsible and efficient manner. The bottom line: More margin without compromise.



About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

83% of surveyed manufacturers either already have IoT implementations in place or plans to deploy within a year.

While the Port of Oakland agrees that Saturday gate operations might ease congestion, they have a few "concerns" of their own

The four international marine container terminals at the Port of Oakland have announced they are developing a program to operate their terminal gates on Saturdays to reduce weekday congestion at the port.

Private fleet managers are facing a remarkable set of challenges in today's demanding business environment. The "from any place at any time" omni-channel fulfillment mindset is just one significant development that companies have had to adapt to in their quest to keep customers and business partners happy.

This is the first guaranteed weekly service direct to the U.S. from Singapore as part of the company’s initiative to enhance its LCL offerings serving Trans-pacific needs.

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA