How many QR Codes can you spot at Modex?

The now seemingly-ubiquitous QR Code was originally invented in 1994 by Modex exhibitor Denso ADC (Booth 313) to enhance tracking of discrete components in automotive manufacturing facilities and supply chains.
By Sara Pearson Specter, Editor at Large
February 06, 2012 - MMH Editorial

The now seemingly-ubiquitous QR Code was originally invented in 1994 by Modex exhibitor Denso ADC (Booth 313) to enhance tracking of discrete components in automotive manufacturing facilities and supply chains. Recently, the codes have been further leveraged as a marketing and advertising tool.

Companies in manufacturing, warehousing, retail, transportation and logistics use the 2D codes to house information that enhances product traceability, process control, inventory management, fleet and equipment management, product identification and for order, item and time tracking.

The QR Code’s evolution as a trigger for mobile marketing developed in conjunction with the rise of smart phones and tablets, coupled with the Denso’s decision to make the technology’s patent freely available to the public from the outset, said Michael Balas, CEO of VitreoQR, the principal North American distributor of Denso’s QR Code software.

“Statistics show a 2,000%/month increase in the total number of QR Code scans, yet the technology currently only has about a 4% to 5% level of awareness,” he said.

By scanning a QR Code with a smartphone, users connect to a relevant Web page or receive targeted marketing messages such as a special offer, discount coupon, product or store information. QR Codes with the highest percentage of successful read rates, noted Balas, are those created by software that adheres to ISO Standard 18004.

“In a trade show environment, you’ll see QR Codes connected to giveway items through things like scan-driven scavenger (‘scan-venger’) hunts, as well as placed on different products to deliver information on demand that is more robust than what can be contained in a printed piece,” added Balas.

Modex 2012 is scheduled to be held February 6-9, 2012 in Atlanta’s Georgia World Congress Center. The tradeshow will showcase the latest manufacturing, distribution and supply chain solutions in the material handling and logistics industry. Modern’s complete Modex 2012 coverage.



About the Author

image
Sara Pearson Specter
Editor at Large

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001. Specter has worked in the fields of graphic design, advertising, marketing, and public relations for nearly 20 years, with a special emphasis on helping business-to-business industrial and manufacturing companies. She owns her own marketing communications firm, Sara Specter, Marketing Mercenary LLC (http://www.saraspecter.com). Clients include companies in a diverse range of fields, including materials handing equipment, systems and packaging, professional and financial services, regional economic development and higher education. Specter graduated from Centre College in Danville, Ky. with a bachelor’s degree in French and history. She lives in Oregon’s Willamette Valley where she and her husband are in the process of establishing a vineyard and winery (http://www.BellsUpWinery.com).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Transportation stakeholders reliant on North Carolina’s major seaports are welcoming news this week, which outlines plans to enhance the intermodal and cold chain network in the region.

The index ISM uses to measure non-manufacturing growth—known as the NMI—was 56.9 in February, which was 0.2 percent ahead of January and also 0.1 percent ahead of the 12-month average of 56.8. Economic activity in the non-manufacturing sector has grown for the last 61 months, according to ISM.

Non asset-based third-party logistics (3PL) services and logistics technology services provider Transplace said today that Brooks Bentz has joined the company in a newly-created role as president of Transplace Consulting in conjunction with the launch of the company’s new North American consulting services practice.

The advent of e-commerce continues to grow and gain increased traction over time. The many ways for consumers to order and purchase goods online continues to expand and leads to various subsequent byproducts of online purchases, including shopping through multiple channels, and delivery and payment options, among other things. These types of topics serve as the thesis in the second annual UPS Pulse of the Online Shopper Global Study issued this week by UPS and comScore Inc.

A major highlight of CEVA’s fourth quarter performance was its new business wins, which were up 14 percent for all of 2014, with Freight Management wins up 14 percent, and Ocean Freight and Air Freight wins up 30 percent and 14 percent, respectively, while Contract Logistics wins were up 2 percent.

Comments

Post a comment
Commenting is not available in this channel entry.