IBM expands its WebSphere Commerce platform

According to spokesmen, the product is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.
By SCMR Staff
March 22, 2011 - SCMR Editorial

IBM  has announced new software and the creation a new consulting practice dedicated to the emerging category of what the company defines as “smarter commerce.”

According to spokesmen, the product is focused on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace. 

“The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities—new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks,” spokesmen added.

IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.

IBM’s Smarter Commerce initiatives draw on its WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM’s acquisitions of Sterling Commerce, Unica and Coremetrics. 
?
This includes: ?

?· A new global business services consulting practice offering deep insights into Smarter Commerce.
?· New cloud analytics software that enables companies to monitor their brands presence in real-time through social media channels to better asses the effectiveness of new services and product offerings, fine tune marketing campaigns and create sales initiatives in real-time. 
?· Software that automates a company’s ability to design and deliver a personalized shopping experience, campaigns and promotions on new services and products online, or through mobile devices.
?· An “IBM University” will provide educational resources for sellers and partners to build the job skills required for the Smarter Commerce marketplace. ?

?Spokesmen noted that a shift is occurring as social networking and mobile communications is putting more power into the hands of customers:

“Today, 70 percent of a customer’s first interaction with a product or services takes place online, 64 percent make a first purchase because of a digital experience and of the two billion people connected to the internet, more than 600 million are on Facebook.  This is compounded by an explosion of mobile purchases, which is tripling annually to $119 billion this year alone.”

For related stories click here.



Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Last month, I gave a presentation to a group of senior transportation and supply chain executives. It was entitled “Predictable Surprises,” because it addressed how transportation and supply chain professionals can eliminate unpleasant surprises by looking at and evaluating issues in the transportation industry, and projecting how those issues will affect their companies.

The Port of Los Angeles (POLA) and the Port of Long Beach (POLB) said this week that they have formally established working groups, which they said will aim to seek new supply chain efficiencies, and focus on various aspects of port operations, including peak operations and terminal optimization in an effort to augment the San Pedro Bay port complex.

A month ago, the Shippers Conditions Index (SCI) from freight transportation consultancy FTR indicated that shippers might be traveling on a rocky road in the coming months. And one month later it appears those concerns appear to have been confirmed.

The American Association of Port Authorities (AAPA) had nothing but praise for the Senate passage over the past weekend of the Bipartisan Congressional Trade Priorities and Accountability Act of 2015 (TPA-2015).

While there are apparent benefits to switching from diesel fuel to natural gas in terms of promised climate benefits, they come with a catch according to a research paper recently researched by the Environmental Defense Fund (EDF).

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.