IDC Manufacturing Insights Issues 2013 Predictions

From the role of people in organizations to a company’s awareness of global dynamics, the predictions call for new ways of thinking.
By SCMR Staff
December 14, 2012 - SCMR Editorial

IDC Manufacturing Insights recently hosted a series of webinars highlighting its Top 10 Predictions for for manufacturing and the supply chain in the year ahead. The full lists are below, and IDC will be releasing a series of detailed reports on each topic over the next two months.

From the role of people in organizations to a company’s awareness of global dynamics, the predictions call for new ways of thinking. More importantly, as technology plays an increasingly powerful role in supply chain execution, the predictions call for action.

“In 2013, supporting the productive enterprise, the necessity for speed in the context of complexity and data overload will require that supply chains embrace resiliency and become ‘massively multidimensional’,” said Simon Ellis, practice director, IDC Manufacturing Insights. “Supply chain responsiveness is a first principle, including improving forecast accuracy while also driving for more flexible and agile factory networks and broader visibility.”

SCMR spoke with Ellis about each of the supply chain predictions. He is quoted beneath each item as he shares his experience with end-users, the basis of the predictions, and practical advice for companies looking to meet the challenges ahead. “Change management is always the wild card in these things,” said Ellis. “From a cultural perspective, I still think manufacturers think of the factory as playing the key developmental role. Maybe that’s past us now, and it’s time to start thinking about supply chains in terms of procurement, contract management and supply management. There will always be companies who don’t move as quickly as they should, but for the most part, we see companies gradually accepting the realities and adapting accordingly.”

The Top 10 Supply Chain Predictions are:
• Prediction 1 – Resiliency becomes a priority for end users looking to master ‘massive multidimensionality.’
“The broader notion of the entire predictions list is of supply chain resiliency, which might not be top of mind for many companies. The notion of moving from modern supply chain to a smarter supply chain that integrates all these components, is also not necessarily top of mind. The pace of business continues to accelerate, demand is more volatile, products and services are proliferating, and that’s putting pressure on the supply chain to be more responsive.”
• Prediction 2 – On the supply side of the supply chain, recognizing the inherent cost of long lead-times, manufacturers continue to look at global networks through the lens of both regional and country-level sourcing.
“I think manufacturers have finally gotten their heads around the idea that long lead times are expensive, and perhaps have not been properly accounted for in their cost models.”
• Prediction 3 – On the demand side of the supply chain, recognizing the need for better service levels and mass customization, manufacturers look again to postponement techniques and data analytics to drive more effective customer insights and ‘smarter’ fulfillment.
“The notion of fulfillment excellence weaves its way through a couple of these predictions. A couple years ago, we were trying to come up with a clever term for postponement, such as manubution or distrifaction, the notion that some things historically done in the factory ought to be done in the distribution center. As the supply chain nodes share more business intelligence, this could become more common.”
• Prediction 4 – End-user IT organizations will have to support a more productive supply chain ecosystem.
“IT is going to have to think more in terms of provisioning services than meeting project timelines and those sorts of things.”
• Prediction 5 – Service excellence becomes a strategic priority.
“This ties back to the fulfillment and supply chain execution side. It’s also partly about better aligning supply chain management and product lifecycle management.”
• Prediction 6 – Supply chains will optimize omni-channel customer service and cost by enabling trustworthy, efficient and effective supply chains (TEE).
“The modern supply chain gets smarter and more cohesive in terms of the planning and execution side of the supply chain. This will lead to better integration of transportation, warehousing procurement spend and inventory optimization.”
• Prediction 7 – End-users will focus efforts to improve collaboration both upstream with suppliers and downstream with customers to better compete in a faster world.
“The intermediaries in that process, whether it’s the carriers who are moving freight or the warehouses who are picking and packing orders, are a fertile environment for a higher level of collaboration, and it means that those constituents have to be more integrated into the whole process.”
• Prediction 8 – Supply chains will invest in technologies that enable visibility, visualization and virtualization.
“Import and export are key drivers of growth for a lot of manufacturing sub-industries, so the ability to effectively manage it is important. My sense is, when you talk to manufacturers, some have very flexible capabilities, and others do not.”
• Prediction 9 – The ‘modern’ supply chain gets ‘smarter.’
“In so many industries, companies are being pressured to deliver with shorter lead times, which means they don’t have as much wiggle room. They need to know exactly where things are at all times. From a warehousing perspective, companies are increasingly looking to expand the definition of inventory on hand, to include inbound shipments. If I know a truckload of product is coming tomorrow, I can build that into the orders I pick the day after tomorrow.”
• Prediction 10 – The big data ‘era’ dawns for supply chain organizations.
“We’ve been talking about big data for a while, but we think one of these years it’s going to become a really big deal for supply chains, and so why not 2013? As this big data era dawns, supply chain organizations will really start to grasp what it means to have all this data.”

The Top 10 Manufacturing Predictions are:
• Prediction 1 – Business productivity - the next wave begins
“Up until 1980, cost had largely kept up with productivity, so as one doubled so did the other. Then we saw companies holding costs static and making large gains in productivity thanks to things like, technology, automation and outsourcing. When we talk about the next wave, it’s how do we leverage those things to increase revenue without increasing costs?”
• Prediction 2 – Four pillars [Big data, mobility, cloud and social business] support the house of productivity
• Prediction 3 – Resiliency becomes a priority for manufacturers looking to master “massive multidimensionality”
• Prediction 4 – Manufacturing IT organizations will have to support a more productive operational ecosystem
• Prediction 5 – Companies recalibrate the product lifecycle process
• Prediction 6 – IT delivers a “digital thread” for the product management process
• Prediction 7 – Service excellence becomes a strategic priority
• Prediction 8 – Technology advancements accelerate service excellence initiatives
• Prediction 9 – People will be at the Center of the Factory of the Future
• Prediction 10 – Advanced technologies will emerge in support of operational excellence strategies

Visit”> for a complete listing of predictions.

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About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson


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