INTTRA may reshape ocean carrier/shipper contracting

"OceanMetrics" may be enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward
By Patrick Burnson, Executive Editor
March 06, 2012 - LM Editorial

Measuring performance of carriers, shippers and trading partners across the ocean supply chain is integral to improving and optimizing workflow, yet it remains a key challenge due to the lack of a common set of data.

According to Milan Vaclavik, director of product management at INTTRA, the company’s “OceanMetrics,” is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward.

“We feel that there will be a greater emphasis on collaboration when contracts are negotiated this year,” he said. “Our tool gives both shippers and carriers a statistical framework they can agree upon.”
Vaclavik, will be presenting his views at an industry event staged in Southern California today focusing on Asia Pacific maritime issues.

In an exclusive interview with Supply Chain Management Review –  a sister publication – he said that he expects more shippers to rely on “hard data” rather than shared anecdotes.

“The standard service contract really places very little emphasis on ‘service,’” he said. “It just stipulates the number of boxes and delivery dates. We want to be the intermediary that harmonizes the vernacular. This represents a critical change in the current culture.”

Lars Jensen, CEO and Partner of Sealntel Maritime Analysis in Copenhagen, agrees.

?“Both shippers and carriers need to identify the decision which the information is supposed to improve, and then make the information and analysis available to the right people at the right time in the right format,” he said.

Jensen will be joining Vaclavik in a dialogue with shippers at the Southern California event. In an earlier interview with SCMR, he noted that the most urgent need for carriers to confront is “capacity glut.”

Vaclavik said that INTTRA’s solution should help identify cancelled bookings, thereby helping carriers manage space more effectively.

“OceanMetrics can’t spot ‘ghost bookings,’” he said. “But it can certainly help measure the number of legitimate transactions,” he said.



About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

Shippers and other ocean cargo carrier stakeholders should be cheering the announcement made today by The U.S. Coast Guard, as it formally notified the International Maritime Organization through a Declaration of Equivalency that the United States position on SOLAS is that there are multiple methods to submit the combined cargo and container weight (Verified Gross Mass or VGM).

The proposed $4.8 billion acquisition of TNT Express N.V. by FedEx took a major step closer to becoming official today, with the company and TNT announcing today that they have received unconditional approval of the offer from the Ministry of Commerce People’s Republic of China (MOCFCOM).

March shipments at 798,180 trailed February by 12 percent and were down 19 percent annually. For the entire first quarter, shipments were relatively flat annually, rising 0.27 percent to 2,587,988.

OCEMA says it has placed a priority on working with other stakeholders to find operational solutions that will help U.S. exporters, carriers, and marine terminals prepare for the implementation of the SOLAS Verified Gross Mass (VGM) rule.

The first quarter is typically the slowest period of freight demand for LTL carriers. With a few notable exceptions, that was reflected in first quarter earnings reports of the major publicly held LTL carriers.

Article Topics

News · Ocean Freight · Technology · Ocean Cargo · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2016 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA