INTTRA may reshape ocean carrier/shipper contracting

"OceanMetrics" may be enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward
By Patrick Burnson, Executive Editor
March 06, 2012 - LM Editorial

Measuring performance of carriers, shippers and trading partners across the ocean supply chain is integral to improving and optimizing workflow, yet it remains a key challenge due to the lack of a common set of data.

According to Milan Vaclavik, director of product management at INTTRA, the company’s “OceanMetrics,” is enabling a new conversation on accurate, real-time performance metrics in order to move the industry forward.

“We feel that there will be a greater emphasis on collaboration when contracts are negotiated this year,” he said. “Our tool gives both shippers and carriers a statistical framework they can agree upon.”
Vaclavik, will be presenting his views at an industry event staged in Southern California today focusing on Asia Pacific maritime issues.

In an exclusive interview with Supply Chain Management Review –  a sister publication – he said that he expects more shippers to rely on “hard data” rather than shared anecdotes.

“The standard service contract really places very little emphasis on ‘service,’” he said. “It just stipulates the number of boxes and delivery dates. We want to be the intermediary that harmonizes the vernacular. This represents a critical change in the current culture.”

Lars Jensen, CEO and Partner of Sealntel Maritime Analysis in Copenhagen, agrees.

?“Both shippers and carriers need to identify the decision which the information is supposed to improve, and then make the information and analysis available to the right people at the right time in the right format,” he said.

Jensen will be joining Vaclavik in a dialogue with shippers at the Southern California event. In an earlier interview with SCMR, he noted that the most urgent need for carriers to confront is “capacity glut.”

Vaclavik said that INTTRA’s solution should help identify cancelled bookings, thereby helping carriers manage space more effectively.

“OceanMetrics can’t spot ‘ghost bookings,’” he said. “But it can certainly help measure the number of legitimate transactions,” he said.



About the Author

image
Patrick Burnson
Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at .(JavaScript must be enabled to view this email address).


Subscribe to Logistics Management magazine

Subscribe today. It's FREE!
Get timely insider information that you can use to better manage your
entire logistics operation.
Start your FREE subscription today!

Recent Entries

The PMI, the ISM’s index to measure growth, fell 1.4 percent to 51.5 (a PMI of 50 or greater represents growth), declining for the fifth straight month since reaching 57.9 in October 2014. And it is 4 percent below the 12-month average of 55.5. The March PMI is at its lowest level since May 2013’s 50.1.

How the food giants integrate supply chain operations is one of the most interesting components of the recently-announced merger between H.J. Heinz Co. and The Kraft Foods Group.

The new online offering is entitled “Vessels at a Glance” and is comprised of a daily update that shows all vessels at berth and anchor within POLB, as well as the Port of Los Angeles (POLA). It also includes information relating to vessel arrival and departure dates and length of stay in Long Beach, too, along with weekly updated charts that show the number of vessels at anchor at POLB and POLA that POLB officials said illustrate trends occurring over the last six months.

The Department of Transportation’s Bureau of Transportation Statistics (BTS) reported this week that U.S. trade with its North America Free Trade Agreement partners Canada and Mexico in January dropped 1.2 percent to $89.3 billion.

Download our new white paper, "The ABCs of HST: Understanding the Harmonized System of Tariffs," for insights and explanations of the complex cross-border classification codes.

Article Topics

News · Ocean Freight · Technology · Ocean Cargo · All topics

About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review. Patrick covers international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. Contact Patrick Burnson

Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2015 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA